subject: SEO Tips For Higher Rankings [print this page] SEO Tips For Higher Rankings SEO Tips For Higher Rankings
Search engine optimization involves performing specific tasks for on-page and off-page factors with the intended result to rank high in the search engines. Let's explore a few proven search engine optimization tips that will provide solid value in your online business.
While it can be very easy to focus in on just one variable of optimization, it is important to focus on all of them. The main concern of many marketers is the page rank of their site. When they should realize that there are many other factors that can help them rank well. There are sites with a lower page rank beating sites with a higher one. So what really matters is how you optimize your site and create backlinks for it. There are other factors that help your site more in the long run than page rank. The best way to get the most out of your campaign is to make a list of areas where your website lacks as far as SEO goes and then work on that to improve the performance.
Another trick to use sparingly is to put some keywords in bolding or you into italics, but avoid doing this on every page, etc. This is one of the most valuable SEO tips that you will get. Search engines apparently give more weight and higher priority to words that use these tags. With SEO, doing more can often, and usually does, hurt you so don't over-do this. Maybe two to three times, roughly, and that will be enough to add a few more points in your favor. Also include primary and secondary keywords/phrases in your H1/H2 tags. As you can guess, these words treated in such a manner will add more SEO weight to them. What you want to do, for each site page, is to search engine optimize it for a primary keyword and about two related secondary keywords, or phrases.
This practice will allow the search engine bots to know more about your site, and that will help you in the long run. In order to achieve this, use text link navigation. This should be possible at all times but in case its not, then you should use a sitemap or at least second text navigation in your site's footer. Getting your sites pages indexed is most important, and following that advice will help you get that done.
All in all, search engine optimization is not for someone who is looking for a quick, overnight result. It takes time to get lasting results which is why SEO is worth the effort. Know that your page rank will fluctuate but stay focused on SEO factors such as strong keyword titles and fresh content. Work on perfecting your titles and update regularly - these two things will keep the attention of the search engines.
