subject: Industry Analysis: 06 appliance price war is inevitable [print this page] Industry Analysis: 06 appliance price war is inevitable
Home Appliances Market: cake not to sub a lot of people 2004 12 11, China canceled a foreign Investment All restrictions on commercial enterprises in China. Foreign home appliance giants in the country started taking the news rumor. Forced Suning , States United States And other domestic appliances giant Yongle began rapid expansion in the country, "enclosure." According to Kim Shin Securities research report, first-tier cities Home appliance chain Enterprise Competition Has reached the white-hot level. According to incomplete statistics, close by the end of October this year, Beijing achieved a number of home appliance chain 110, which China and the United States 34 (including 3 3C stores), 18 Suning, Yongle 2, sized 56 and is expected to end this the number will rise to 135 or so, and new shops open area of 10,000 square meters Flagship store More. According to insiders, Hainan's home appliance industry in the late 80s, "Lotus Just Buds" to really start until 2000 specification Operate .
Shun Hing has formed, the United States are, the macro state, the four major appliance Dragon Marketplace Dingli trend, the new southern focus of this whole street because of the four electrical Shopping Haikou has become the professional home appliance supermarkets. Although the new electric street bustling South, but the sea is not the cake home appliances consumer market has also been a consensus within the industry. According to the Vice President Xi-Hua Yang, Shun Hing Electric estimates that the entire appliance Hainan roughly 2 billion consumer market around, but Beijing's one-tenth of the consumer market, the home appliance industry are secondary and tertiary markets. Basically completed in the home appliance giant, the context of a market segmentation, two, three market makers has become a home appliance chain to sustainable development, reliance on foreign capital where the counter. Last year, China's largest Appliance Retail Chain States United States sent a representative to Hainan, "study the market," but to come away empty handed. In this regard, industry analysis, countries the United States may think that time is not really mature, does not mean that it will give up Hainan market. Suning To capture the market with the sea, as the market leader of the country the United States will not sit idly by, the same, Wing-lok, also is watching closely. Conceivable that in the future compete on the secondary market, the sea will be the domestic home appliance market under a giant focus of competition. Local businesses: We are not afraid, all consumers have the final say Public confidence in the vitality Sun told reporters: "We are entering an area, not too much to the strong and weak opponents. Will not be strong opponents, we will retreat. We will go at their own pace. Into the future consider how strong his opponent's strength in the end. " The face of the sea beach landing Suning plans, Hainan Vice President Xi-Hua Yang Shun Hing Electronic Mall frankly, all these years, the domestic home appliance giant to enter the news are often heard of Hainan, has grown used to. And he believes that presence of foreign enterprises is not so easy to open up the market. Xi-Hua Yang's confidence comes from the recently opened World Trade Hainan Shun Hing Electronic chain stores. This Road, built by the Shun Hing quietly Haikou home appliance industry, "Macedonia" line of defense is to Shun Hing Electronic build its first aircraft carrier chain. Shun Hing is constantly seeking to market the whole of Hainan, local home appliance chain set up in Hainan Brand .
This. Industry insiders, both Shun Hing Electronic appliance stores or on the sea of all, the Shun Hing Electronic Trade shop opened in Haikou appliances will be the strategic layout of Armageddon, have far-reaching impact. Suning To seize the sea from 20 to 30 percent of the market must be a breakthrough in this' line of defense. " Addition, Xi-Hua Yang also analyzed. These domestic appliance giant, will be open to every corner of the store is their ultimate goal. However, given the input and output to become more than, or stores open shop is invalid. Suning not it closed in 2005, the 5-6 store it? Hainan's market capacity is not. Is a relatively closed environment, the company has on market segmentation, and the field "" is not easy to operate. "We are not afraid of competition and domestic home appliance giants, and we make welcome the competition, so that we can learn more advanced concepts, thus contributing to its accelerated development," he said confidently.
Hainan Mido Trading Limited relevant responsible person in charge of Wuzheng Gang also said the United States have been these years of development, has a high number of loyal consumers, not afraid of the sea beach landing Su Ning, the final say, after all, all by the consumer. There analysis, two, three urban market development difficult in fact to more than one market, the market in Haikou can maintain higher profit margins and maintain high efficiency, and Suning is a great test . Industry Analysis: shuffling around the corner, the coming year to see good play The sea in November has always been Kitchen Of the season, the sea has made a home appliance giant bowl full of water overflow a bowl.
