subject: Purchase Of Affordable Luxurious Products [print this page] With the Globalization, the "middle class" will disappear, many people will become lower and middle classes; however, the consumers still ask for more "luxury", so " Affordable Luxury " is the mainstream in the luxury market.
Sink of Expensive Luxury and the Rise of Affordable Luxury. All the time, the luxury only has thing to do with the rich people and first class people. The luxury brands make the distance between their products and the folks of customers. It is the solid marketing rule of the luxury brands that they make people have good dreaming for the awesome designer products; also that are just the element for the expensive price for such items.
With the rapid growth of economy in China, more and more Chinese are able to afford the luxury items. And China has overpass the USA, become the second biggest consumer country for the luxury products. And the structure of luxury consuming in China has changed.
The rich people can afford the luxurious products as villa, BMW, classic LV bags. However, the common is not able to do so. They are able to buy one or two pieces of small luxurious items after they save the salaries for several months, like ear rings, bracelet or low price bags under the brand name. Therefore, pursuit of small luxurious products becomes the example of the Affordable Luxury consuming.
More examples as Hermes scarves, Gucci Bags or Rolex Watch under 1,000USD, these are good choice for the common folks to take part in the nice parties. The common folks pay more attention to the logos and taste of such products. All they want is to enjoy a good frame in every party when they are wearing such luxurious products. Many young people now believe that one piece of luxurious item for them is acceptable, and they have the point that people should give self better life enjoyment.
