subject: Direct Marketing Low Cost Marketing With Unbelievable Results [print this page] There are no two sides to the fact that every business needs customers. You may be the leader in your industry vertical or just a new setup trying to make a foothold in the market; the need of finding suitable customers for your offering is the prime motto of every business. Now, when it comes to finding the customers, we all know that there are several marketing methods to choose from. Some of the traditional methods such as mass advertising the product or service to a large base of customers; however, it cannot assure the relevance of the promotion. This means that when you opt for traditional methods of marketing such as print and broadcast ads, a major part of your investment is always going to waste; something most companies cannot afford in todays highly competitive environment. If you are looking for a low cost yet effective way of marketing, direct marketing can prove to be a great option.
The main reason for choosing direct marketing is its precision. Unlike traditional methods of marketing; in direct marketing, the product or service is marketed to only those individuals who are found to be good prospects for the product or service being marketed. The leads for direct marketing campaigns are generated using various research methodologies and are collated in what is called a targeted mailing list. These lists can be classified into two categories, residential lists and business lists. As suggested by the names, if your company is coming out with a B2C marketing campaign, residential lists are used, while for B2B campaigns, business lists are generated.
Targeted mailing list can either be generated in-house with a team of lead generation professionals or can be bought from a reputed mailing list company. Although you can easily find several companies offering mailing lists, it is strongly recommended that you look for customer reviews about the quality of leads they deliver before placing your order. Furthermore, make sure that the list you buy has been either generated or updated in the recent past.
