subject: SEO Tutorials Already Tried In The IM Trenches [print this page] SEO Tutorials Already Tried In The IM Trenches
SEO happens to be one of the most widely used form of marketing. There are millions of sites on the Internet and the search engines do a great job in indexing all those sites and giving users relevant information. In order to drive your targeted traffic to your site, it is important to optimize your site for the search engines. The SEO tips in this article are important to remember as you design and update your site.
Keyword research happens to be the backbone of your SEO efforts. The thing about keywords is that you have to find the 'correct' keywords to go after in your particular market. High search volume plus low competition is the most common suggestion made in this area. While this might sound like a simple thing but not many get it right. The way to find such profitable keywords is to use effective tools that can help you with the research. Google has a research tool for finding good keywords and it is used by a lot of marketers. It's worth checking out if you haven't yet, so just start using it and you'll get comfortable pretty quickly. Another excellent, but different, tool belongs to Word Tracker, and that has been around for a long time. So it really just depends on your budget and what you're comfortable using.
In some of your pages, don't overdo it, but you can bold or italicize your keywords/tags in your content. All of your SEO efforts make some form of contribution to the overall, so you can use that and it will help. You can gain just a little more PR value, SEO weight, to your keywords if you do that to them. Never do too much with SEO, like overdoing it, because that is always viewed as something that is not good. Maybe two to three times, roughly, and that will be enough to add a few more points in your favor. Another good idea, because it helps, is to incorporate your primary and secondary keywords into your tags for H1 and H2. Words that are wrapped in such tags are given more value by the search engines. Always keep in mind that each page should be optimized for a primary keyword plus some secondaries.
You also want the search engines to easily know and understand what your site is about. In order to achieve this, use text link navigation. If for some reason you cannot do that, then be sure to have a sitemap for your links. You'll be able to get your pages read and indexed by using that approach.
All in all, search engine optimization is not for someone who is looking for a quick, overnight result. While SEO is a long process, the results are worth it. Keep your focus on creating strong titles and adding fresh content to your site. Work on perfecting your titles and update regularly - these two things will keep the attention of the search engines.
