subject: Pay Per Lead Agenda: Target Qualified Sales Leads And Set-up Qualified Appointments [print this page] Does buying leads through a pay per lead program ring a bell? You may not have heard about this telemarketing campaign until now. This new approach in lead generation is making waves in the market due to its effectiveness. It has two agenda. The first one is to target qualified sales leads while the other one pertains to setting-up of qualified appointments. Both points will give any company the competitive edge. In addition, it will make you pay for enough number of sales leads that you so desire instead of a having too many prospects that you or your sales team may not be able to handle.
Agendum #1. Target Qualified Sales Leads
There is no doubt that cold-calling or teleprospecting is a job that requires skills, discipline, attitude, education and experience. To abbreviate, it is a difficult profession. You might have heard a lot of things about telephone sales representatives but mind you, only a few can satisfy your marketing needs. This arduous task is the primary reason why qualifying a sales lead is an uphill climb.
But, as the saying goes, no pain, no gain. It takes hard work, competencies and strong will to reach the door to success of a long and winding lead generation road. Pay per lead telemarketing has elevated the cold-calling practice with its qualification process. With the combination of speed and accuracy, best-in-class lead providers sharpen their professional lead generators to hit the exact audience that you want to do business with.
More time and effort are being focused in targeting sales leads because you will be paying on a per lead basis. Pay per lead telemarketing firms will guarantee that you get more than what you pay for. Say for example, you want to audit financial statements of business entities in the aerospace industry. Pay per lead telemarketing service providers have a reliable database which will immediately and precisely narrow down its search for qualified aerospace companies. Then, every prospect is critically screened by prospecting specialists to determine interest levels and find out if they fit the criteria you establish.
Agendum #2. Set-up Qualified Appointments
Another good thing about pay per lead telemarketing program is that, the service does not end in teleprospecting. It puts you to an advantage because telemarketing firms will also perform appointment setting. Through this, you and your sales force are given the luxury of time to focus on your core business and to craft an airtight business presentation when the time comes that your representatives meet the prospects.
Aside from cold-calling experts, exceptional appointment setters are assigned to present business proposals that will attract possible customers to do business with your company. These phone representatives are equipped with sales and marketing abilities that serve as the key to unlock success in their work. They will not let any opportunity slip away and will persevere to set meaningful appointments on your company's behalf.
The good thing is that when a prospect fails to show up during the scheduled meeting without your fault, the lead provider will replace it with another qualified appointment. Such replacement is free of charge as part of their guarantee that only high quality service is offered.
