subject: E Mail Marketing [print this page] E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
adding advertisements to e-mails sent by other companies to their customers, and
sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
Email marketing is the advertisement of a product, service, or brand through electronic mail. Email marketing can be used to improve the relationship between a business and its customers or to gain new customers. In order to gain the email addresses of potential customers, businesses must either pay a fee to an email broker, use a subscription service, or rely on referrals from existing customers.
Email marketing or Email Blast is one of the most modern or current way to advertise something you want people to know about. You can do email marketing using a website where your potential customers will visit or you can use a phone number to receive calls and or voicemails when people are interested in what you are offering.
A very good advantage with email blasts over other marketing methods is that it is very fast. It will take a week or more if you were marketing using postal maling lists. But with email marketing you can have you ad message or creative sent out within hours.
Also with email marketing you can take advantage of HTML ad design with the right company that designs that. You can have a professional looking colorful ad message designed for you for an email campaign. You can then use this ad for your email campaign. There is a great company that designs ad messages for email campaigns. This company helps improve your content and sends the final copy to you for approval. You can have a profession ad designed for a reasonable price; they are not expensive.
Finally with email marketing people can respond directly to your offer from the email that they just read. They will either be able to visit your website and signup there or call a number that you provided in the email message that was sent out.
One of the great things about email marketing is that it can reach a wide audience in a short period of time. Furthermore, an email marking campaign can include a number of successive emails that build upon one another. One of the most common forms of a building email marking campaign is one that targets a specific upcoming date such as Christmas, Fathers Day, or Memorial Day.
If, for example, a furniture store is planning a large Veterans Day sale, they might send out an email to their customers a few weeks in advance announcing the sale. Additional emails the week before and days before the sale might also be sent as reminders to reinforce the first email. Some companies even include special promotion codes and coupons in their emails.
One of the disadvantages to email marketing is something called spam. Spam is the word for both a tinned meat and email that is sent out to a huge number of people with little discretion. Spam is the email marketing version of carpet bombing. In fact, most
email services include spam filters that weed out such emails from the general inboxes of their customers.
Mail Response provide a complete solution for e-mail marketing related services. Now any one can look for and capture a particular segment of the market with ease and with the right strategies and services in place.
