subject: Telemarketing Trend For 2011: Lesser Unwanted Calls! [print this page] The ways of the BPO industry are changingThe ways of the BPO industry are changing. The changes are triggered by the requirements of the day. In the modern world of call centers, the outbound call center agents cannot just pick up the phone and call up anyone. The telecommunication watch-dogs like the Federal Trade Commission (FTC) has warned telemarketing units against calling up phone numbers that are listed on the national Do Not Call (DNC) lists. Hefty fines are being imposed on companies that do not toe the line. In other words, to keep the lead generation process going, they will have to think of other ways. This has given rise and prominence to the concept of online sales lead generation.
The trend that BPO companies will follow diligently is cut down on the practice of making lead generation calls to random people. It was a trend that is now faded and on the verge of dying. The outbound call center agents are risking it too high if they continue with their unwanted cold calling. A wiser idea is to tap them online and conduct search engine optimization on the brands. That way, you are leaving the onus of contacting on the consumers. When they call you at the customer service desk, you have a better chance of generating leads. Because you have an eager listener on the other end of the phone, you are better suited to pitch for sales. That makes telemarketing calls more valuable and you get better returns on investment. The key should be to pull the consumers towards your brand and not push yourself in the market.
Telemarketing in the B2B sector has become a strict no-no. Business heads and influencers generally do not like to be contacted by phones. The BPO company can do a better job at contacting them through emails. You can write down your offers, features and other information and email it across. Because you are dealing with busy professionals, you can get your call center agents to make follow-up calls. You can use the email as reference. Follow-up calls can progressively move towards clinching the sale. Lead generation follow-ups can be done through emails as well. All you have to keep in mind is that you must not repeat emails. That is tiresome for the receiver. Calls from telemarketing services agents in such situations generally pay off wise dividends.
This trend will provide telemarketing with some breathing space. Telemarketing services has long been the only agent of lead generation. The dependence on this department was so high that there was no alternative that the call centers could think of. The rise of the online means to support and sometimes substitute the unwanted calls will be crucial in 2011. This trend is healthy not just for the call center units but also for the consumers. They can bid bye to irritating calls at odd hours of the day. The best part of the BPO industry is that it is open to fresh changes and innovations. That is how they always dig themselves out of unsavory pits.
