subject: Suning Appliance Expanded Store-opening Huilongguan "ending" Large Community - Suning [print this page] "Clearly excessive in Beijing appliance stores." The State Council Development Research Center of Market Economy Institute deputy director Lu Renbo back in June 2005 pointed out that too. At that time the home electrical appliance market in Beijing just over 100 stores. After 3 years of development that Beijing has been broken appliance stores 150, the 150 home appliance chain stores, most still are focused on tricyclic, tetracyclic, higher density along the Third Ring Road, especially along the North Third Ring Road, 15 kilometers of the North Third Ring Road has focused on the more than 20 appliance stores, household appliances shop giants get together in the ring, resulting in increased operating costs, home appliance giants have to compete in the badly beaten, some even with their own in the competition.
Contrast, in June 2005 before, with hundreds of thousands of people Wangjing, Tiantongyuan, Huilongguan and other large communities, but not a professional electrical appliance chain stores, which became the capital of large household appliances market in the community, "the blind spot "In the absence of professional electrical chains and causing the residents of these communities," long journey "to the ring to buy electrical appliances, to give them added a lot of unnecessary trouble it has caused a traffic jam, Tiantongyuan is called a" sleeping city "do not complete supporting facilities is one important reason. July 2005, August, Suning Wang Jing and Tiantongyuan have entered, this also marks the Suning "community strategy" launched. As the residents to buy appliances effectively resolve the practical difficulties of operating in two years, the Wangjing store, shop Tiantongyuan output also among the best single store, Suning "community strategy" initial victory. Wangjing store, a huge success Tiantongyuan store Suning strengthened into the community's confidence in June this year, Suning's second store in the Wangjing?? Lake in the Street store grand opening. Similarly, more than 30 million people have no large appliances chains Huilongguan, Suning has been a blind spot.
Yesterday (September 3, 2007), Suning north China region president Fan Zhijun management headquarters announced at Huilongguan shopping malls?? North Huilongguan store in Times Square store will be open this weekend's big test. Suning Huilongguan store opening marks the ending of large communities, "Community strategy" has been initially completed.
Huilongguan Suning stores in the capital market is the first of 36 stores, the shop is located in the North West Avenue store Huilongguan Times Square and will be on September 8 grand trial business. Huilongguan area of more than 6000 square meters shop operators, transport facilities, such as bus 443,441,307,345,618,407427,441,442,428,344 Road can be reached, the suburban railway Huilongguan station Bronze station can be reached. Huilongguan stores strictly in accordance with Suning's first 3C + model building, is the flagship store Suning community. After completion of Suning Appliance Huilongguan shop, business, including color TV, stereo, washer, air conditioners, refrigerators, washing machines, cell phones, smoke machine, cooker, water heater, digital cameras, digital cameras, MP3, computers, etc., after completion of Suning Appliance Huilongguan Huilongguan shop will be the largest and highest grade, most complete business chain store. Huilongguan many residents, spending power is Suning Appliance Chinese and a major cause of Huilongguan area, while residents of homes for Huilongguan buy with the world of electrical products and enjoy a professional electrical service is the reason why the Suning settled Huilongguan 1. According to conservative estimates, Huilongguan area appliance market will account for 10% of the household appliance market, about Beijing. Suning Appliance occupation Huilongguan market will greatly improve the consumer electronics market in Beijing Suning Appliance's market share.
