subject: Email Marketing Tips - 3 Ways to Use Video Email [print this page] Email Marketing Tips - 3 Ways to Use Video Email
One way that'ssureto grab the focusin the recipients of your HTML e-mails is usually toinclude things like a videosegment or clipping. For individualevents or delivers, the usage ofvideo can convey a a lotfar more powerful message and be highlyefficientfor thefunctions. The primary obstacle to overcomeis the fact that the video clipdoesn't get performedinsideparticular person e-mail service suppliers - generally the video portion will get disabled, primarily if it has beenestablished in Flash or JavaScript. But which includevideowithin an HTML e-mail can quite often be a difficultjob - listed below area number ofideasto preventoperating into difficulty.
Use a stillimagefrom yourvideo and website link it towards thevideo. It isa singlesolution tostill use the "look" out of yourvideo to attract the attentionof the recipient, but devoid of the problems of likethe completevideo clip. Picka picturewhich isa good representation of what to view within thevideo, to ensure that the viewer is enticed to click on it to observethe complete clip. To carry out this, get a screen shot with theimageyou've gotselectedfrom yourvideo. Edit this display screen shot to go well with your e-mail and spot it in with theappropriateput. Upload the edited display screen shot towards thelocationin whichyou'reinternet hostingall yourpertinentinfo and be aware the handle of its location. Finally, add this hyperlinktowards thepicturewithin the e-mail, to ensure the viewer will be directed to do it if they click onon thepicture.
Use a text website link that directs the viewer on thevideo clip. Most e-mail providers give users the selection of turning off picture viewing, so that e-mails load speedier. In thissituation, employinga picturewith thevideo clip would also be ineffective, through whichcase a text website linkis actually aa lot more foolproof approachto ensure that your message is conveyed. Consist ofa brief description of thevideo clip, which itself may be hyperlinked, or might befollowed by a website linkto thevideo clip. Though this lacks the energywith thepicture, it is alsomaybe the most secureapproach to convey your message.
Generate an animated GIF file of yourvideo clip and include things likefrom the e-mail. Mainly because a GIF file is handled like an image, rather than like a Flash or JavaScript file, it enables you the possibilityto include an actualvideo clipdevoid offindingcaughtwithin the strings of the e-mail service. The catch with this techniqueis thatthere exists no sound - it can be just the images of thevideo, however theyare certainly notnonetheless and for this reason capture the spirit with thevideo. Once again, you run the possibilitythat theuser has turned off the picturealternative in their e-mail account, but if not, that is1step up from theoption of includinga picture. You should definitely use a somewhatsmall clip so thatit doesn'tgettoolengthy to load and deter the consumer from viewing the segment.
