subject: New Year's Day Holiday, Shoes And Apparel Business Start Another "price War" [print this page] With the coming of New Year's Day holiday, major shopping centers can be described as Eight Immortals, display their energy - held a variety of promotions to attract consumers. A vigorous "price war" occur again. Holiday one to, store promotions always hold up high-profile flag, consumers seem to have seen through this custom, especially in the New Year approaching Spring Festival holiday, shopping malls are always packed. Price war in the expanding field of shoe, they can pull for the enterprise network, increase market share and consumers share, in one sense, the price is the measure of a good or bad the most direct expression of the brand, which requires the brand to be effective to avoid policy of price adjustment are open, the brand positioning is the core of marketing strategy shoe, Air Max 2009 shoe be able to target market segments and to determine, after the target groups of products and services tailored
What price people out of what is critical, in which the price positioning, brand positioning is not just down the elements of the marketing channels, but also distinguish between market segments, brand positioning, supporting an important factor in brand positioning. We see mature Air Max 24-7 shoe out the quality first, service-leading approach to the product, with a pragmatic attitude towards the consumer, so set aside a legal battle, brand, reasonable prices, good service terminal management and to develop terminal channel, follow the market rules of standardized management for their own opened up a broader space for development, both to ensure the long-term survival of the brand, but also to effectively prevent a price war brought about the loss of their shoe.
On the contrary some of the price war is the shoe that the behavior of their harm than good, by digging to survive market segments, in order to share a piece of the market, a lot of Air Max 90 shoe brands and price did not catch the relationship between obsession Price is the savior of investment products, this argument is, blindly bargain to meet the appetite of consumers, the long run tend to hurt their brand reputation, consumer's eyes, he has already positioned in the inferior low-cost, so take the price Shield spear to attack the brand of shoe in terms of only one result: beaten!
