subject: Blur The Boundaries [print this page] Sports apparel brand to enter the field, is the result of profit-driven capital. Than footwear, clothing profit margins are much higher, Anta, special steps, such as public announcements Pick disclosed in the profits of these constitute the sports brand, clothing profit margins far higher than Nike Air Max 24-7 footwear has become the main source of profits. Clothing is relatively high profits has attracted many men's sports brands to increase market penetration efforts, and if the category is concerned, may become the first men's fashion victims. Makaxini Liu Hong, director of the brand that the brand and the men's movement and the trend is slowly fusion.
On the one hand, the original Air Max 90, Anta, and other enterprises are located in professional sports, but as the market changes, fashion line of products will be more and more. On the other hand, for men, the original business and leisure are slowly moving closer to men's casual fashion. "The industry just two different casual this positioning in the fashion overlap, the convergence of some products, it is inevitable."
From the development trend of foreign brands, the future of the Chinese market, there may be winner-take-all situation. Take the well-known international brand Armani men's point of view, according to Liu Hong introduced in many countries abroad, Armani store, was not just selling men's products, but including children, women, Air Max 2009 footwear, sports supplies, "form a concept of a full range of living museum." LIU believe that this market trend, will make men's and sports brands increasingly blurred boundaries between, the ambiguity will inevitably lead to increased competition in the short term, But the market will eventually find a new balance. "At that time there should be similar to the domestic brands like Armani."
