subject: Into Each Other's Shoes And Apparel Market [print this page] According to crocodile Wright Group President Lim Cheng said the crocodile Wright Group in Summer 2011 officially launched the "gold crocodile Light" and "silver crocodile Wright" leisure Men's Fashion Series, no taboo in men's market attempts, the company is to launch The new product line doing intense preparation. Lin Chien-Cheng said the crocodile Wright's men's series will be divided into "gold crocodile Wright" and "silver crocodile Wright," where "gold crocodile Wright" age mainly located in 25 to 45 years, and "silver crocodile Light" is located in the 18 to 30 between the ages of two series of Nike Air Max 24-7 product styles similar, but the channels are different. Among them, the "gold crocodile Light" into the high-end department stores will be mainly as a major sales channels, while the first and second tier cities is supplemented by the flagship store, general store only on the mid-range.
Crocodile Wright into the market to men, only men's sports brand to enter the market, a radical typical fanfare than crocodile Wright, and more sports brand product penetration strategy is adopted. It is understood, Anta, special steps, other enterprises have already introduced T-shirts, down jackets and other clothing categories. The sports Nike Air Max brand in response to the impact of men's enterprises in Zhejiang sounded the clarion call to the sports brand, November 17, men's business BAOXINIAO issued a notice that the shares invested 15.3 million yuan on the Haibilute Fashion Co., Ltd., entered the sports apparel market. In contrast, men's enterprises in Fujian to send this approach will seem small, many men in the industry say the sports brand of men's market, eating away, did bring them a certain amount of pressure.
