subject: Jie Mi Features Best Buy Store In China Or In The Opening 28 - Best Buy, Home Appliance Chain, Five [print this page] According to reliable sources, the world's largest home appliance retailer Best Buy to open stores in China in the first date set for Dec. 28. In response, Best Buy marketing people are not denied. However, the "Daily Economic News" from the inside was informed that Best Buy's first store in China will be 25, 26, took the lead against the media, the industry unveiled, and then the official involved in China's retail market. Yesterday, the reporter through various channels, in advance, "decrypt" Best Buy stores in China and some similarities and differences between North American stores.
Rejected three similar type of financial model appliance shopping centers
1, the implementation of the system of non-commission sales model
Learned that Best Buy stores in China store design draws on the experience of North American stores, with blue-yellow color as a symbol of color, and the merchandise display area by category; most of the goods are on their own after the Best Buy purchase sales; employees hired by Best Buy, to implement the system of non-commission sales model; employees wear uniforms, wearing a blue shirt and khaki pants, and to provide customers with "no bias" shopping consultants to help customers according to their needs and budget to choose the most suitable product solutions.
2, set the waiting area checkout
Best Buy marketing, said Wang Ying, to prevent long lines waiting for customers, "Best Buy waiting area set up in the checkout, so checkout the vacancy will ask the user came up Contributions." It is learned that shopping centers were set up on different floors have multiple checkout, customers make payments nearby. In addition, Best Buy customers to buy things ready for the double fittings to prevent damage and loss of customers.
3, a small consignment products
Best Buy in the procurement of most goods are on their own after the sale, but confirmed that Wang Ying, China, North America stores and consignment shops are a small proportion of commodities. About a dozen Chinese stores in China are domestic brands of small appliances consignment of goods. North American shops are also magazines.
Three different localization of personalized customer service
Indeed, with increasingly diversified consumer electronics, Best Buy requires large-scale personalized customer service. BestBuy Group Vice President and President Asia Pacific Lv Weimin acknowledged that Best Buy stores in China, Best Buy, "the research on Chinese consumers, according to its characteristics in the product selection, service and price to make the appropriate adjustments."
1, commodity structure
Best Buy stores demographic characteristics and according to purchase history to determine which products and services to be provided. For example, in the Chinese stores will be digital, entertainment set-based goods products, and increased air-conditioning and refrigerators, washing machines and other traditional white goods, as well as sales of mobile phones and small appliances proportion. Best Buy House of Flying Eagle stores in four floors, the white and small appliances to free two floors.
The North American shop delineation of high-end commodity structure of the main digital audio, home entertainment-related digital electronic products, such as computers, plasma TV, LCD TV, stereo, etc..
2, localization of charges
Best Buy equipped with computer agents, personal sales assistant to provide customers with advice and solutions. Wang Ying, Chinese consumers to store consultation for wiring, installation and procurement applications, now is no charge for this service.
She did not disclose GeekSquad
site service fees, but can certainly not more than 100 yuan. However, in China, GeekSquad visit temporarily not provide door-style advice. GeekSquad (Chinese name temporarily to "Geek computer repair") is acquired by Best Buy to install a computer repair company, to strengthen and develop family service and installation business.
Stores in North America, both customers renovated house, or bought a new house, GeekSquad service consultants tailored for customers of "family entertainment center wiring, installation and applications."
