subject: Difficult Business Of Natural Hall Sweeping The Country Secret - Natural Church, The U.s. Factor, [print this page] Background Three months ago, authoritative media practitioners in the industry groups have done such a problem in the test: local cosmetics industry in 2007 the most growth of the brand and the brand most POINT who were the result surprising discovery: the many personalized reply, the Shanghai Buddhist Temple Group and the natural beauty of the brand elements together while the brand was nominated the highest rate.
Three weeks ago, I was invited for a day of brand marketing teaching fall orders will do the training, coffee breaks during the day with some of the franchised store owner in communication, when asked how to treat sudden natural Hall Shanghai Lan Group brand and the "Five Golden Flowers" personal view ... ... pleasantries aside, I deeply date of this franchise store owner can make the problem very professional eyebrows and admiration. ZHENG Chun-era giant shadow
Speaking of Shanghai Lan Group can not but mention the founder of Mr. Zheng Chunying her.
ZHENG Chun-Ying, China Hairdressing and Beauty Association Vice President, International Beauty Group, Buddhist Temple, Luyiweinuo Cosmetics (Shanghai) Ltd, Shanghai, U.S. prime biological beauty products Co., Ltd., Shanghai Tang Nature Biotechnology Co., Ltd., the Hai Ouge Milan Cosmetics Factory, Shenyang Tong Bio Cosmetics Co., Ltd., Zhengzhou Ice Beauty Beauty Cosmetics Co., Ltd., Shenyang Zhang Qi beauty chain and a number of chairman and general manager. Bachelor of Economics, University of Finance and Economics, Beijing University EMBA. Into the beauty industry in 1997; in 2001 to enter the date of the successful line; early in 2005 to enter the high-end cosmetics market, and the establishment of scientific research, production and sales, the date line, professional line of large enterprise groups co-exist.
ZHENG Chun Ying as successfully build a natural together, the U.S. factor, Luyiweinuo, Yage Li Bai, the ice has a wide range of professional beauty, and other influential brands under his tie fast the Group's development of Buddhist temples in Shanghai, so far, already has more than 12,000 types of joining the chain, was hailed as the industry's second revolution in China's cosmetics industry, one of the leading figures.
ZHENG Chun-Ying individuals have obtained the attention and recognition throughout the industry: 2001 Jade Award by China beauty industry; 2002 was awarded the Outstanding Entrepreneur Award in China beauty industry; in 2002 selected the 10 newsmakers of China beauty industry; in 2004 won the effect 30 Chinese beauty economy.
From acne to Yage Li Wang white, hard journey start
1997 in Liaoyang City Financial Bureau decade ZHENG Chun-Ying, resigned to enter an advertising company. The company is just next to the students to open the beauty salon, leisure he always went channeling channeling the door to find three beds, three chairs, two simple instruments, only to acne, blotches, and gave every customer continuously, and each customers in the store about a month spending more than 2000 yuan, and when his monthly salary of more than 450 yuan. He vaguely felt that a strong market pull. Operating in the students, he figure out a few suggestions: first of all clearly-second charge can not be too high. To students, said: "I have a beauty salon for eight years, you do not know." ZHENG Chun-Ying nothing to say, but he is a stubborn one, bring it the fact that he spoke, he thought to himself with the practice of some operators to prove. So coming to Shenyang, more than 10,000 yuan started, opened his first salon of their own. Wade market, employ more than 200 laid-off workers for the trial model beauty products, to enable them to become effective advocates for the best word of mouth, with their experimental field, and his creative freedom embodied in the business. Six months, in Shenyang will be open seven stores.
1997 years of beauty products market is a market shortage of the times, to do mostly cosmetics ancestral name of confidentiality, do not want to be known. ZHENG Chun-Ying earned a reputation with the market in Shenyang, the "acne King" at the counter at Guangzhou Beauty Exchange Daoxing of its 1998 will fire up to 1999, has been sold into more than 100 shops, a beauty industry, there is little reputation of the product, when people are not brand awareness, treatment, call acne "Acne King", was officially to acne ZHENG Chun-Ying Wang named "Yage Li Bai." Yage Li Bai's mission is to bring beauty ZHENG Chun-Ying tide of success.
