subject: Competition Started Taking Appliances War "burn" To The County - Five-star Appliances, [print this page] Five Star Five Star
Electrical
Fenghua city in nearly 4,000 square meters out
Home Appliances
Store at the end of major home appliances stores Fenghua no history. Next month, the Five Star will open a new store in Cixi. Last month, Suning Appliance Cixi zhouxiang out in the city's first town home appliance chain stores. The indications
Consumption
Strong ability of counties and cities of Ningbo, has become the new competition in home appliance chain giant hot spot.
Appliance market competition Ningbo Tianyi Square has always been concentrated in the center piece
Business
Treasure. But in recent years, more burning appliances fighting intense competition, not only to urban spread, and gradually to the counties (cities) and districts spread. Cixi, Yuyao, Ninghai, Xiangshan, Yinzhou, Fenghua counties (cities) and districts have appeared in home appliance chain giant figure. According to statistics,
States United States
, Suning, Yongle, five-star four major domestic home appliance chain giant has so far outside the city center in my county has opened 14 stores, far more than the number of stores downtown. Among them, Cixi, Yuyao are five major appliance stores, home appliance chain Yuyao even have four giant "catch." Currently, outside central city counties (cities) and districts, only Beilun and Zhenhai yet no large-scale appliance stores. However, according to report, Suning, Five Star, etc. have been identified
Investment
Zhenhai, Beilun and intention, the two companies related to sources, out next year, Beilun, Zhenhai branch of the program was almost a virtual certainty. In addition, Cixi, Ninghai, Xiangshan, Fenghua, etc. have been rafts chain store opening schedule of the next two years, intensive one almost every month.
Ningbo cities and the rural consumer market and the enormous energy, is to attract the home appliance chain after another important factor. Last year the city's per capita income of farmers reached 8,847 yuan, income among the provincial, national front, an increase of more than urban residents for three consecutive years. At the same time, the rural consumption market is gradually started. Since last year, the city's rural and urban consumer has maintained or even slightly leading consumer synchronized growth, year on year increase of 17% of basic maintenance. Central City is also home appliance home appliance market saturation competition and open up new "battlefield" of the objective reasons. The investigation showed that many urban residents the city has a rate of saturated domestic appliances. But only Tianyi shopping district on the concentration of the six major appliance stores, competition is fierce. To seize the opportunities of new markets, both the appliance giant force in the broad market, county or city level, "Happy Valley enclosure."
Appliance stores have "rural areas" will no doubt residents and the rural counties consumers great convenience, saving them the trouble of journeying back and forth. But the industry also warned that counties and cities and the rural consumer market are not all "meat and potatoes", its market capacity is relatively limited, investment in new store also requires careful decision-making, reasonable location. It is understood that individual counties and cities in the current distribution appliance store has been very intensive, as fierce competition, some stores are not satisfactory operating condition.
