subject: Suning Appliance Main "couple" Brand Leader In The Mobile Phone Market - Su Ning, Cell [print this page] Recently from Suning Electrical informed that the 7-day Chinese New Year
Mobile Sell Accumulated more than 650,000 units, continue to lead the mobile phone market, and with
TV , Digital, small home appliances together to Su Ning won the New Year good start. According to reports, during the Spring Festival, Suning Nanjing Xinjiekou stores, Beijing Anzhen store, Shanghai Changning shop, shop Qingchun Road, Hangzhou, Guangzhou Tianhe store, and many other main
Flagship store The volume of mobile phones have reached the sunrise thousands, while in 2005 the total mobile phone sales Suning has reached 420 thousand units, a fine leader status.
Suning phone division official told reporters, Suning has always taken a fine product management, Suning before the holiday in 2006 on the mobile phone market for the consumption characteristics of public appearance involving cell phone, function, price,
Brand , Storage, and so on all aspects of sales model to accurately predict and forecast orders combined with such a large number of marketable models, so widely sought after by consumers.
Pushing Fine Marketing Appliances in accordance with previous years, consumption trends, in February each year will usher in the sales of all categories callback, but the analysis of Suning Appliance, this year's Chinese New Year early, pre-holiday spending potential is not fully released, there postganglionic large market space, while the mobile phone consumer low and peak seasons is not obvious, plus there are two major holiday next week??? the Lantern Festival and Valentine's Day in turn followed, therefore, Suning's mobile phone sales if the product segmentation based on consumer groups have also broken down, and strive once again "harvest."
End, Suning the first to launch consumer mobile refinement Raiders, the key consumer group's key mobile phone Raiders.
Suning person in charge of mobile phone division, during the two largest consumer groups will focus on two groups: one is
Winter vacation Back to school Student Family; One is couples. For student groups, Suning carefully prepared a large number of models for students for students, covering
MP3 , MP4, English-Chinese dictionaries, curriculum, Notepad , Mobile Hard disk , The most frequently used radio functions such as students, of course, ultimately, the most basic camera functions. Suning will address individual needs of students recommend these models to their focus, promoting practical and rational consumption of ideas, so that students with a strong community shopping blindness can buy the real products for the mobile phone, so that value for money.
The same time, Su Ning also introduced remote campus of the school train the program, direct marketing and mobile Session presented school supplies to buy a gift activities so that more students can more easily feel even participate in Suning's mobile phone sales to Raiders .
Main "couples" brand Second, for couples groups, Suning has abandoned the previous paragraph to buy the same model machine concept shall be couples, but innovative in providing solutions that couple cell phone, mobile phone according to the demand characteristics of the respective couples, combined with mobile appearance elements, gives the most suitable mobile phone configuration recommendations. As
Motorola L7 model can be the best couple fit Motorola L6 Motorola V3 or so. This couple phone purchased to meet the appearance that the fit, the function can use "what they want."
Suning will also purchase during this period the couple to create a thick atmosphere and a lot of wonderful romantic activity. Such as "love it" experience, activities, couples print out each other's phone call records to Suning race, which calls the longest single couple in the purchase will receive an additional bill, they later if the situation can be more worry-free; "Love Index PK "messages exchanged by race even more exciting, on-site purchase couple can send text messages each time to race the fastest response time SMS couple may receive additional messages Suning gift packages. In addition, the purchase will also receive a couple models roses, chocolate, couple packages, movie packages and other seasonal gifts couples.
The same time, mobile phone division, according to the person in charge, after the major mobile phone brands in the first round of price adjustment will take the lead in the Suning, Suning will also have the huge costs of mobile phones into a single goods
Promotions
, By two of its mobile phone market once again consolidate the dominant crystal clear, and consumers will purchase gold come again.
