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subject: Suning Sized Acquisitions In The End Worth It? - Dazhong, Suning, Gome - Hc Network Appliance [print this page]


Once the industry speculation, Dazhong Electric Appliance Suning Appliance M & final results will be announced May 1. But this rumor last holiday safely with shattered. In fact, in large and medium electric head of Da Party School in Beijing before the holiday to participate in the training of the new class the fifth class, their attendance and seriously participate in the study of strength, the pre-holiday results revealed absolutely possible merger. According to the author to grasp the news of mergers and acquisitions result of the late announcement did not affect the conduct of bilateral cooperation.

"Dazhong and Suning in a comprehensive, substantive negotiation, everything is proceeding as planned." Da told the author. Sources said the deal is now in the preparatory phase the relevant legal instruments.

The outside of this deal of attention has shifted to how much money will purchase Dazhong Suning, Gome will stop the merger, the combined pattern of home appliance chain industry will go where, etc.; the parties more concerned about the two sides, it is ex post market share, brand and so the risk and by acquisitions and related legal responsibilities arising.

In any case, sized to be married have become an indisputable fact. Acquisition of large and medium who has become a home appliance chain lakes are being staged in a dispute over interests.

Suning days for M & A is the beauty of large and medium?

2006 years of Chinese home appliance chain industry in the first year of mergers and acquisitions. Followed Best Buy's acquisition of the Five Star Appliance, China Paradise Beauty and the achievement of the deal, let people trade on the domestic home appliance chain industry more fully integrated look.

Similar deal with most of the Gome and Yongle Post-merger integration process, but also to the competitors such as Suning, Dazhong a breathing space. In nearly a year, whether the day for large and medium Suning M & beauty?

The Beijing Municipal Committee of the accident so that I can close encounter with Da in the communication. When I asked: "the speculation that President Chen's character frail man, Huang, powerful character, how do you see the day U.S. President Chen to enter the country? Sized deposit will be returned Paradise?" And the answer can be described as meaningful: "Huang, the character frankly, something that matters, not like some people have ideas listless it really good, it was his choice as a result of this. For the margin, if you, you will still him? "Thus, we can see Dazhong and Yongle is not a momentary dispute between the slow, but because of lack of consensus, and thus result in a deeper misunderstanding.

In the industry, one is called "North Zhang Nan Huang," The analogy is to be endemic. This analogy is shown with large and medium Apartments electrical appliance chain in China's market position improved as well?

According to relevant sources Gome, Dazhong addition to Beijing, all of its field operations at a loss. Therefore, Suning, if only the acquisition of its field operations on its own is no good. The greatest value is its large and medium profitable business in Beijing. Acquisition of large and medium sized businesses in the heart of Beijing Suning is for the most weighty. Given that the US-sized height coincide with the Beijing network, for the country the United States, the acquisition of medium and large pay big bucks little value. However, from a businessman's point of view, there is no reason to abandon the country and hate the U.S. medium and large, overlapping only in the relevant businesses unwilling to pay big bucks to buy too.

Market expectations where the potential charm?

"51" period, the author of "Xinmin Evening News" to see Suning and the National United States published a large number of none other promotions, so in Shanghai Hongqiao Airport passenger terminal with a random survey carried out. Main questions are as follows:

1. To buy home appliances is when you first thought of the country or the United States Su Ning?

2. Are you optimistic about this merger Suning medium and large? You also hope that after the acquisition of stores called?

3. Do you think the U.S. will participate in the acquisition of large and medium state it?

by: gaga




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