subject: Media Thinking: How To Save Your Paper? - Newspapers, Media - Printing Industry - Plastic Injection [print this page] The recent "Time" magazine editor before, CNN former chairman and CEO Walter. Isaacson (WalterIsaacson) to write articles that the newspaper's future is not free content and rely on Advertisement As all sources of income, journalism must serve the readers as their primary and most important goal, to create valuable content, and through simple and convenient micro-payment system to charge for content.
Legged mode In the past few months, the news industry's crisis reached its apex. Some cities may not have newspapers, and magazines and news networks, fewer than 10 journalists have to say is no longer a fantasy. However, this crisis there are compelling and strange phenomenon: In addition to the newspaper's readers more than any other time, news magazines and other traditional news media are far more than previously popular, especially among young people.
Problem is that few readers pay, on the contrary, publishers are willing to provide information free of charge to them. PewResearchCenter market research firm found that an important turning point occurred last year: the number of people reading the news online for free than pay for magazines and newspaper readers. Who can complain about them? Even the traditional media's faithful readers also found the content of these newspapers can not charge subscription fees to match, which is not renewed newspaper.
This is a business model does not make sense. Perhaps Network Advertising prosperous period, all the little knowledge of the publishers can be "free content sites rely on advertising to survive the future of traditional media," the statement sacrosanct. But Internet advertising declined in the fourth quarter of last year when, free of charge to the news media brought to the "future" seems to be the edge of a steep cliff.
Traditional newspapers and magazines had three revenue sources: sources Sell Income, subscriptions and advertising, and new business models rely only on the last one. Even if advertising revenue is very strong, but this alone one leg is also very stable revenue model. Once the advertising environment as many publishers have seen the economic recession has worsened, this leg is likely to stand.
Critical moment "Time", co-founder Henry. Luce (HenryLuce) on publisher simple models rely on advertising revenue nose as he believes this model is journalism's "moral departure" and "economic self-destruction." Luce believed that good media is mainly responsible for readers, not advertisers. Relying solely on advertising revenue model will lead to degeneration of the media. In addition, publishers and readers no longer feel the revenue is directly related to the link between media and readers eventually will gradually fade out, this is a self-destruction.
Famous British writer Samuel. Johnson (SamuelJohnson) once said, when one after that will be executed in two weeks, its attention will be surprisingly focused. Journalism, "the last two weeks," has come, I think 2009 will be recognized as a new round of layoffs in journalism can not stop the "executioner" was remembered pace.
Have tried to start self-help publisher. "Christian Science Monitor" and "Detroit Free Press" will abolish or substantially reduce the print media publishing, and business focus to free the network. Other publishers are also trying through the long winter, I hope this closure of competitors, and prayer can be as free Web site as a large enough share of the advertising for profits. These measures are good, we need a different competitive strategy.
Publisher will put these measures fully responsible for the situation for advertisers. Therefore, I hope an old, bold patterns can usher in the dawn of this year, so as to provide additional media options that can provide services and news content fees to the readers.
