subject: Appliances To The Countryside: So Near So Far - Bringing Home Appliances, Washing Machines - Network [print this page] Appliances Countryside of the "benefits enterprises" meaning greater than the "benefit farmers," but companies also have to wait to make a profit do not young.
After last December's trial in March of this year, on November 30, the Ministry of Finance, Ministry of Commerce, Ministry of Industry and Information Technology jointly announced that, starting February 1 next year, "home appliances to the countryside" project in the country to promote comprehensive , around the time of reunification of the implementation of provisional 4 years. The largest surprise of the project is that farmers buy "appliances to the countryside" products, the government will give 13% of financial subsidies. Preliminary estimates, 4 years down the government will subsidize 30 billion yuan, stimulating rural consumption appliances 480 million units, a total of 920 billion yuan.
"Appliances to the countryside" is bringing two expectations: First, the peasants to buy cheap home appliances, this is the "home appliances to the countryside" in the mind?? Benefit farmers; second is to change the Chinese home appliance industry has become increasingly dependent on exports market structure, this is when the economic crisis sweeping the globe "compromise choice"?? benefit enterprises.
From a logical point of view, whether it is "benefit farmers" or "benefits enterprises", "home appliances to the countryside" project can be reached like, After all, China is still a large agricultural country, when the whole world is watching China, "the potential of rural consumption "When people are not as their reason for not pinning hopes on this.
However, the good is not so good hope to achieve.
Barber Tiaozi a heat "Even for more subsidies, I would not buy!" Fushan District, Yantai City, Shandong Province, who lives in the village of Xiu-Hua Guo shilipu categorically told reporters. Xiu-Hua Guo nearly 50-year-old house four people, to his wife, son, daughter and himself. Son, in March this year, just married, buy only appliances are freezer. After waiting a month, which sets freezer really enjoy the "home appliances to the countryside" subsidies. However, Xiu-Hua Guo decided not to buy home appliances logic is simple: No ah, then do not buy cheap.
According to her, the local people's spending habits is the demand to buy, such as freezers, to five or six months a year when the need for storage of seafood, and, Fushan District will Fengqiang freezer appliance store scene; another example
Washing machine Members generally agreed that hand washing more convenient and clean, so the whole village without a washing machine.
Indeed, the habit of this demand to buy appliances for the whole rural China. Xiu-Hua Guo considered where the coastal city of Yantai City, local farmers either to the main seafood processing, or to cherry-based cultivation or other sideline, income levels across the country should be considered in the. The fact is, most household appliances for the local farmers, only the "luxury."
Yantai area farmers, needless to Mo of farmers in western China has. In the final analysis, or the hands of money. The income of Chinese farmers no more than three parts: First, wage income to wage income-based; Second, operating income of farm families, mainly farmers engaged in animal husbandry and fishery income; third, transfer income and property income, respectively, means the farmers get all kinds of government subsidies, land transfer revenues and rents, and interest.
Recent years, the income of Chinese farmers is undergoing structural changes, the proportion of wage income of farmers is increasing. According to Minister of Agriculture Sun Zhengcai "on the promotion of farmers with stable income reports," from 2004 to 2007, rural per capita wage income by 999 yuan to 1,596 yuan, average annual growth of 16.9%, accounting for per capita rural income rose from 34.0 % to 38.6%. The income structure shows, has occurred in the global economic crisis is also threatening China's farmers.
Xiu-Hua Guo said: "This year Cherry selling very cheap, only a few cents a pound, do not make money. Son and daughter of two factory workers in the Fushan District, this year also reduced the income of the previous weekend overtime production Now weekend break. wife because older, and was previously working in the factory dismissed. even have been borne in Baba's life, where there is money to buy appliances? "
