subject: Urgent Need For Small Household Electrical Appliances Industry "big Back" Building - Small [print this page] Many of the current domestic Home Appliances Enterprises are rapidly entering Small appliances Area, in my opinion, small household electrical appliances industry is technology-driven industry, if you can not set up with technological innovation as the basis for a complete innovation system, it is difficult to keep up with consumer demand to upgrade the speed, and finally reduced to relying on assembling materials to make processing charge state, simply can not form a international competitiveness.
Small household electrical appliances enterprises in China, and the primary task is to quickly build back innovation system. Over the years, the small domestic appliance market fundamentals by Philips, Matsushita So dominated by foreign brands, Chinese companies just followers of the market. In essence, the leading foreign-funded enterprises is not the leading one or two products, but behind the leading technology innovation system. Developed countries, small household electrical appliances is essentially the history of technology history, have built up foreign-funded enterprises was up by high barriers to entry technology innovation system, with the "back", they can be planned and new rhythm products occupy in global markets.
Therefore, small household electrical appliances industry, the most important thing is the "big back" system construction. Numerous industry experience shows that without a "back" industrial system can not support the industry gave birth to a world class brand. Small household electrical appliances industry characteristics but does not match that of small domestic appliances industry, now the basic products remain in the assembly stage, the gap with foreign enterprises to create great products, there is no established complete technology innovation system, this is precisely the lack of domestic small-appliance business the root of the big brands.
However, small household appliances in the domestic area Soymilk No doubt the industry is relatively unique in an industry. On the scale of the industry, soybean milk industry than TV , Mobile And other household appliances industry, much smaller, but on the industrial system to the depth and thickness, has to better than TV, mobile phones and the industry. In the soybean milk in the field, not only dominated the domestic enterprises to the market structure, more importantly, to nine domestic enterprises represented by Yang has successfully built the industrial chain based on technological innovation and improve the construction of industrial innovation system, with the continued creation of markets capacity.
General, technical innovation is the key to enhance the value of the power industry, which promoted the industrial restructuring and upgrading of many factors determining the development of manufacturing industry the most important factor. 9 Yang Soymilk in the beginning of the invention, it attaches great importance to technological innovation, the current nine sun has already set up a sound platform for technical innovation, and in 16 years time, completed 11 technical upgrade. Meanwhile, nationwide Marketing Network, 9 Yang accurately collect consumer demand in the market and take advantage of strong consumer demand, technological innovation will be rapid commercialization, industrialization, and thus construct the market demand for guiding production needs-driven R & D system, which is competitive in the market Consumers continue to be recognized in the underlying causes.
Complete industry chain is the development of an industry to protect the independence, the decision is an important industrial strength parameters. The reason why many of our industry, the lack of strong international competitiveness, is subject to a large extent incomplete industry chain. On Soymilk industry, construction industry chain is not limited to product parts, the more reflected in the final raw material?? Bean feed on. 9 Yang founded the sun at the first domestic beans Place beans material item, from the source to extend the whole industrial chain, but also to provide consumers with a full set of solutions for the health of good milk to achieve the sale of products from simple to provide healthy milk transformation of the solution.
From this perspective, the nine largest contribution to the sun is not accounted for the largest market share, more importantly, it built a complete system for technological innovation, and expand the system Cooker Plate, and other industries, this is to enhance the competitiveness of small household appliances cradle. China's small household appliance industry is concerned, simply blindly OEM, ODM and not achieve long-term development of the health industry, to build international competitiveness, we must build a platform based on technology innovation and integrity, "stove" This is the future of small appliances companies face the greatest test.
