subject: Analysis Of The Murder Of My Philips Dvd: Not Only Fees Simple - Philips - Hc Network Appliance [print this page]
In accordance with the child on the table saying, Philips Consumer rights protection agencies have asked for Europe and the United States blocked China-made DVD player, is that many Chinese manufacturers of DVD machines do not pay royalties to it. May in fact allow Chinese manufacturers to pay royalties are not the primary objective of Philips launched an attack this time, it knows that these companies can not afford, its goal is to topple China, although the intensity of these competitive, but competitive advantage is limited low-cost competitors.
This matter, we can clearly see in Europe, Philips filed in 2000 against Chinese energy-saving lamps in the shadow of anti-dumping investigation into the incident, Philips energy-saving lamps in China was no match for similar products in quality and cheap advantage, simply set the next set of Board: cheap purchase energy-saving lamps in China, put your own brand of cheap exported to Europe, when China orders manufacturers to fight for their own race to the bottom and European markets, battered win the occasion, play a small report to the European Union, Chinese manufacturers immediately worse, the vendors on unprofitable another close call anti-dumping sanctions.
Today's DVD patent fee
event, the operation method and Philips energy saving light incident is no essential difference, since the cost is no match for Chinese manufacturers made the DVD, imitation of energy-saving lamps on the incident altogether, set the "murder" strategy : While purchasing OEM manufacturers in China OEM sales of DVD players to enable them to scramble on the basis of their competition in the market even further, to fight a single race to keep the prices down, into the vicious competition stage; the one hand, the patent fee card with the Chinese manufacturers purse entrance, so that they have no money and technical strength to promote its own brand in overseas markets, can only maintain a certain level of scale and technology, and ultimately, Philips (and other vendors have DVD technology patents Union) hand a tight, a large group of poor Chinese DVD player manufacturers were squeezed light last drop of blood, bone mince bad, lay dead, put the DVD player Philips OEM orders from surviving, dying away in the hands of Chinese companies so that they will never turn over the opportunity.
Need to add that, in addition to Philips, the Chinese DVD manufacturers over the brutality of the "Woli Dou" is also a large number of manufacturers to accelerate major cause of death! Philips claimed to block China's DVD player news, the backgammon of the relevant parties to accept the SAN editor interview that technology than domestic DVD makers Competition Price Competition, and the year after the price war has led to Some companies fall into a "dead loop" trap in the trend, "price not killing too low, almost no profit, let alone export." sustained substantial price reductions led to no profit is the main cause of the domestic DVD bankruptcy, "if flying Philips clampdown is true, it only lead to bankruptcy of the indirect causes of domestic manufacturers. "
This point, we have to express my admiration of the Philips, with admiration not only of its ruthless, but also admire its first lead people in this struggle, their own gain, then the knife in the ruthless tactics of the old-fashioned surprise unbeaten; We have to be taken in many victims of the Chinese DVD manufacturer sad, sad situation is not their poor, but even when color TV, energy-saving lamps such a warning, they still do not understand the logic of unity and win, all clamoring head to end a good rope in others to send, even more sad is this world's manufacturing center of the big country that there will be many similar tragedies will continue to be staged.
View of this, Chinese companies, especially their own hands without patents, there is no independent core technology, technology products manufacturer must be careful! First, the foreigners is not then pay any money, smiling face of foreigners, and order that we can not reeling course, to find out the related patent disputes and rules of the market, had been under the care of the set; followed by a bit more importantly, it is manufacturing and cost advantage just by competing in the market, the end result may be only the first X after the killing, we have foreigners playing yin, we have to understand competing companies, should pay attention to the development of core technologies or standards, Do not for a little "quick money" and their compatriots in the fight to the bitter end, to unite and perseverance on our own technology, standards, so when foreigners withdrawals, we do not Kudiehanniang, the same as making money, even if the fight not need to look overseas to people's tune.
