subject: Newsletters For Corporate Communications by:Lynne Saarte [print this page] Newsletter printing can be more than just about spreading news. For internal corporate communications, your newsletters can become more than just your run of the mill pamphlet printing. It can become a social tool that can bind your company community together, sharing with them different types of information, experiences and concerns. Of course this all depends on how you layout the sections in your newsletter printing. Below are a few suggestions that you may consider to include as sections which should increase the effectiveness of your newsletters.
Avenues for views/opinions:
To make your newsletter as an integral part of your company, one of the first moves that you should take is to place a section for employee views and opinions. This can be a one article section where you can invite employees to contribute content of their own for newsletter printing. This can be about suggestions or ideas for company projects and policies, or it can be opinions about certain companywide issues. This can become the employees' outlet for expression, especially if they are too afraid to voice out their concerns directly. Having a dialog between management and staff like this is a good way to identify and internal issues that otherwise will not be detected until it is too late.
Giving information and tutorials:
Also, your newsletters can be an effective tool to give out crucial information or tutorials about company issues or policies. For example, if your company is fixing some new paper work for the calculation of income tax and other salary deductions, you can print a tutorial in your newsletter on how to understand these complex steps. If there are several forms involved, then you can also print step by step instructions on the requirements and procedures in filling them out. Doing so should make employees more aware of how these things are calculated and done and more or less it should smoothen the whole process. This should also minimize the questions and complaints that your human resources division might be experiencing.
Projecting your corporate philosophy:
Since it is a company newsletter after all you should also reserve a place for the top management to have chance to project the company's corporate philosophy. Having your managers visible and engaging the employees is a crucial practice for modern corporate communications. Your top leaders should be able to talk to their staff about their vision for the company, and they should tell them about the direction that they want to go. This makes your management look more approachable and of course more respectable as well. Maintaining this kind of image is important since you can improve employee morale through this way as well as employee loyalty.
So, with all these different sections, you should find that your newsletter can become more than just a newspaper for the company. It can become an integral corporate-social tool that can benefit your company in a lot of ways. Make sure to keep these ideas in mind so that you yourself can create an effective and useful layout for corporate newsletter printing.
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Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.
