subject: Gome Electrical Appliances Billions Of Achievement, "gold 3 Shop" - The Country The United [print this page] 2007 U.S. Victory in Guangzhou China, Tianhe District, Beijing Road, a successful signing, which means building the core business district of Guangzhou States United States dream of the Golden Triangle has done in the pocket. Commanding heights of the firmly grip the core business district, Guangzhou U.S. hegemony in the country can not regret even more solid. The move shocked the industry, consumers happy.
Recently, the Chinese appliance giant Gome chain of high-profile announcement, Guangzhou, China has invested billions of dollars heavily in the United States, stationed in Victoria Mall, Tianhe City, Tianhe District, Beijing Road, Hong Kong City, 3 total up to 25,000 square meters of business area. Executive Vice President Wang Junzhou GOME Group, said the three stores with annual sales will reach 1.2 billion, and again threatened to seize the high ground of central cities.
Along, Tianhe, Guangzhou and Beijing Road is the most valuable two Huangjin Wang, the hundreds of thousands of people every day of traffic, attracted many businesses covet. Insiders said, Milky Way, Beijing Road, the two have a business district can occupy the commanding heights of Guangzhou.
First hand Tianhe City Department Stores
According to report, the core business district as how scarce scarcity, Tianhe City, Tianhe business district as the most prosperous commercial center, as many businesses competing for market initiative in the strategic high ground.
General Manager, Guangzhou, China
Cluster told reporters the United States, due to preconceived reason, no business is willing to give up this piece of Tianhe City, the scarcity of land in the feng shui treasure land, and therefore the traditional rental property management company model shop doomed. In order to obtain a strategic initiative business district of Guangzhou, Guangzhou, China to the United States to break the conventional mode of competition-driven expansion, taking full account of the Tianhe City, the commercial interests of a department store, adopted a "joint management, shared them" win-win cooperation strategy, after 3 months of careful negotiations finally led to the first domestic appliance alliance with the new cooperative model for the industry, Gome achieved stationed in Tianhe District, Guangzhou occupied commanding heights of the grand concept of home appliances.
Main channel of value-added high-end brand
Reporter was also informed that the first store known as the country the United States and China?? Victory Mall store will open in May 1, store operating area of 15,000 square meters, operating invest about 1 billion yuan, setting a state single-store operation the United States The latest record. It is said that a new international perspective and access to high-end industry guidelines for Victoria State U.S. first store, is not only a model for the domestic appliance market, but also because of its integration with the international standards, and become the leading home appliance trading center in South China, is by far the So far China's largest electrical appliance market, and consumer electronics retail stores.
Store will not only scale Victory leader, but also in the business level, business category, business model innovation and provide consumers with an "integrated whole category, super high fashion style shopping experience."
Relative to the country the United States to operate the high-end boutique Tianhe City-based home appliance products, Victory shop Zeyi large and comprehensive, all categories and line extensions to differentiate their business. In view of the United States Ego State Mall, the National US-Shipaiqiao shop, Tianhe City Mall, Tianhe East Mall, Mall-day Hebei, Victory Mall channel layout perfect, Victory shop industry to seize the Tianhe business district known as the commanding heights of the season-ending for also the States United States Guangzhou, South China home appliance retailers a comprehensive deepening of change blew attachments.
To build the core business district of the Golden Triangle
Before entering the South China market, Gome Guangzhou set the overall channel layout is "encircling the cities" strategy, that is surrounded by Guangzhou to surrounding areas, central business district at the edge of distribution in order to achieve the expansion of home appliance chain stores. In 2007, in the "size advantage, full occupation of the core business district, the city seized the strategic high ground" under the new guidelines, U.S. and Beijing Road, Guangzhou, China Hong Kong City signed the offer and Venereology Ying socialist? Chen?? the counter? Che chant satisfied if ?
Stationed in Beijing Road, Guangzhou, China the United States, the United States not only to fill the state of gold in the Beijing Road shopping district of the blank, but also because the status of Beijing Road business leader, won the traditional core business district to seize the commanding heights of the favorable strategic situation. South China region, according to Wu Bo expected the United States, the National U.S. Victory, Tianhe District, Beijing Road, the three stores will reach 1.2 billion in annual sales, is only created by the three store revenue, the Guangzhou had already far exceeded any a competitor's overall sales.
