subject: Rational judgments market Soymilk industry needs a new model - Soymilk, the U.S. appliance - home appliances industry-hc360 HC Network [print this page] Rational judgments market Soymilk industry needs a new model - Soymilk, the U.S. appliance - home appliances industry-hc360 HC Network
How could not think, once tranquil Soymilk market, because of "toxic milk" incident, the opportunity, in a short period of time less than a month now rapidly evolving into a heated situation.
A time, the
Home Appliances
Store sales increase of soybean milk machine, or even out of stock, consumers tend to make yourself secure and healthy drinks. In spite of the favorable market driven, 9 Yang, the United States, and Dong Ling and other famous enterprises have made in the soybean milk market has power to seize more market share. Some unknown Soymilk manufacturers followed and began to expand production capacity, rapid growth of soybean milk machine up the ranks. Industry was estimated that the soybean milk five years will reach 10 billion yuan in the market.
Industry needs a new mode of development and growth
Fact, "toxic milk" incident only caused a brief boom soybean milk machine, swinging back, the company should make an objective assessment of the market. Below the surface prosperity of the market looks like, hold the potential risks. Industry have said: Soymilk production enterprises to expand, it may be excess capacity and risk.
Liu Buchen
industry observers believe that, now, the rapid expansion of soybean milk market, milk market is largely due to the crisis is a blessing in disguise. However, it should be noted that consumer confidence is quickly restore milk powder, soybean milk rapidly expanding market base has ceased to exist. This time, soybean milk enterprises should pay attention to control the production plan, or likely to cause huge amount of inventory, thus affecting the survival and development of enterprises.
Then, the domestic soybean milk market, the objective fact that what is it?
This, the long-term market interest Soymilk industry in Puritan said, "It should be said Soymilk preceded it a good potential market, the market is due to the large enterprises are not well nurtured this market. But the 'toxic milk' the incident triggered a sudden expansion of the market rate. but I think the current market is not rational, it is now used to determine the speed of life, not every household consumers have a soybean milk to drink now grinding is done. So far the current rapid expansion of market demand is not as objective reality. "
In Puritanism that, 100 billion size of the market is too optimistic, unless the assumption that the consumer lifestyle has changed dramatically. "Soymilk Industry To truly grow up, there should be a better model ."
This, Liu Buchen, have the same view, "I think the concept of whether consumers should be established to see if we do not believe that milk is indeed better than milk, soybean milk machine to achieve the short term then a huge potential market size is not large. "
Product technology and features require a comprehensive upgrade
Risks still exist, however, the rapid expansion of enterprises from the trend, it seems that no such concerns.
In Puritanism that business expansion Soymilk should consider these issues: First, consumer habits, and second, market capacity, c is the enterprises themselves against risks.
"Brand for those good, solid companies more power to combat risks greater. Risk comes, the first fall should be those weaker small businesses." Buchen said Liu.
So how to judge the current business is soybean milk market?
This, the beauty of life electrical division head said, "Soymilk Although there is a market for many years, but due to technical immaturity, coupled with the industry's monopoly, resulting in the real market is difficult to develop. Nevertheless It should be noted, from 2005 the market size of 1.15 million units to 9.8 million units in 2008 size, growth rate of 80% per year, are described soybean milk market is still great room for growth. "
