subject: Local SEO Strategy: The Most Overlooked Marketing Strategy Among Organizations [print this page] Local SEO Strategy: The Most Overlooked Marketing Strategy Among Organizations
Sometimes we need to ask ourselves: What is the primary reason for your website's existence? This is an important question which should be answered by every business owner before he can seriously start a marketing strategy. For one, you may be trying to use more time and resources attracting a market not fit for his business, when he can use less time and effort reaching his target market through Local SEO.
Increasing traffic to our websites is a primary objective for nearly every business conducting their business online. A more important question is what type of traffic are you trying to attract to your website? If you are trying to determine whether or not you should engage in Local SEO methods, you need to evaluate where the majority of your prospects are located.
For a lot of businesses, it makes more sense to target their products and services to a particular geographical location. But many ask: Don't you get a greater reach when targeting a national or even global campaign? This may be mostly true, however, it may not be the best option for those who's business model makes more sense for a local market.
To focus your methods and to not compete in pricey markets, you should focus your efforts in a particular area. This form of Local SEO makes the most sense for businesses who are looking to reach a local target market with the lowest possible expense.
Effective SEO principles are almost the same whether you are targeting a local, national or global audience. The main difference is in the keywords and those that you are targeting have a city or other location attached to that keyword.
A company that caters to the needs of consumers in a certain geographic location should make use of localized SEO. When doing this, you will realize the importance of the local search engines and local directories. However, you should not discount the fact that the major search engines will also be able to help you with your Local SEO.
To increase your Local SEO efforts, if you specify the exact geographical location of your target market along with your carefully selected keywords, most of the search engines will pull your business as the most qualified result. For example, search engines such as Google will send more traffic to your site for those who are seeking your products and services.
Tricks that are used to manipulate search engines for optimizing both local and national SEO, are also the same as when targeting a particular geographical location. Be Aware, there is one simple difference between the two. Local SEO allows you to get the best bang for your buck by simply place your location at the beginning and at the end of each of your competitive keywords.
There are many that have the thought that only global SEO will bring sales and money to your business then you have to quickly change your way of thinking. After all, the World Wide Web is a dynamic highway and for now, Local SEO might just be the answer to promoting your business to your target market.
