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Article the sixth Canton Fair is approaching the end of textile and apparel scene inside the exhibition hall was happy someone is unhappy: Some stand crowds, while others are "cold front pommel thin." While the visiting traders continue to increase, exhibitors generally upbeat on the deal, but still conceal unsatisfactory export market.
"Overall the industry better, but the export situation is not satisfactory." China Textile Import and Export Chamber of Commerce concluded that the industry status quo.
According to statistics, in the first three quarters of China's textile industry continued to rebound in the first half of stabilizing trend, enterprises above designated size industrial output rose 7.5 percent year on year, domestic sales growth recovery and stability, domestic enterprises above designated size increased by more than 1 percent a year.
But the industry's exports of traditional peak season is spent in the shock. The first three quarters, exports 121.68 billion U.S. dollars, down by more than one into a. In the sixth and seventh respectively in the export chain were double-digit increases, the chain in August exports fell 4.1 percent, in September the chain has increased by 6.7%.
The financial crisis and recession in the international market demand is the objective. Chamber of Commerce pointed out that in recent years, China's textile and garment export deepening impact of the exchange rate, trade protectionism, and excessive dependence on developed country markets as well as products with low added value, brand rate and other issues, but also in the financial crisis has been further enlarged.
For a long time the existence of Chinese textile and garment enterprises have been too low profit margins, risk-less problems. A survey last year showed that sales of 5 million yuan in China's textile enterprises above more than 40,000 small textile enterprises is estimated that tens of million. The textile industry, the average margin is only 3.9 percent, two-thirds of textile enterprises only 0.6 percent margin two and one-third of enterprises in the 6% per cent margin 10, its revenues would account for 80 percent of the entire industry.
Industry observers point out that after the financial crisis of the times is the Chinese textile and garment enterprises to escape the good times, the industry needed a major upgrade and transformation. Chinese Commerce Minister Chen Deming has visited Canton Fair, said that Europe and the United States and other major consumer market rebound the real recovery takes three to five years, during which enterprises should adjust the structure, improve the added value, improve grades, and the development of new fabrics and styles, in particular, create their own brand.
Xu Chen of China's textile and garment enterprises with a number of approaches coincide.
"This past year we have developed more than 1000 new products, while adapting to Western consumption patterns change, the establishment of a flexible production line and conduct custom, customized and premium services, development of small-volume, multi-species products." Weiqiao Textile [ 5.38 -1.47%] of the Manager Zhang said that this year's Fair on the customer's inquiry on a lot of new products. From January to October this year, the company sales rate of more than 100 percent, 100 percent rate of payment,.
Some enterprises have committed to adjust the marketing strategy. Lang Sha Group Marketing Manager Miss Xu, due to greater efforts to build its own brand constantly and actively use Fair and other exhibitions to enhance corporate reputation and influence, when the financial crisis, the export industry, the wave of foreign trade order has been stable Lufthansa a liter.
Financial crisis has prompted more attention to textile and garment enterprises domestic market. Canton Fair exhibitors have hung out a lot of "Welcome to domestic purchasers," the distinctive emblem. "High-end domestic apparel consumption trends, the market space is expanding, it is worth a try." Said a garment exhibitors.
The face of rapidly changing domestic and international market demand, industry observers point out that at this time, the State should introduce policies to encourage textile and clothing enterprises enterprises to product upgrades and technical innovation, brand development to enhance product value, accounting for the high-end value chain model.
