subject: Leshan business marketing lineup 51 fire appliances sales - the consumer electronics market, household appliance stores, household appliances - HC [print this page] Leshan business marketing lineup 51 fire appliances sales - the consumer electronics market, household appliance stores, household appliances - HC
In this year's "51" golden weeks, the appliance is still
Leshan
Commercial retail industry a big winner. Many businesses and manufacturers to take precautions made full preparations, have resorted to their own marketing "secret weapon", an excellent grasp of the Golden Week to home appliances market, poised to make on the one. Consumers purchase home appliances sales boom enjoyed this a lot of benefits, has also become beneficiaries.
Put a strong team
business promotion
Promotional team is a business to attract customers to the first course, so the merchants and manufacturers were well prepared to do this. In pre publicity advertising media appliances up once more, all home appliances shopping malls outside the advertising done exceptionally beautiful. Starting from April 30, merchants set up the stage, the manufacturers, "singing" of the outdoor campaign began to come one after another. Are pushing new products, there are pushing special, and so that consumers had to stop consumption plan steps to carefully understand. During the festival, the bridge near the mouth full of beef and laughter of these programs, "boss" the overwhelming majority of home appliances business, factory.
"Cold appliances" fanatical sales
Reporter visited the home appliance business learned that this year's "51" section of the home appliances market to a new situation??? "Cold appliances" beyond conventional selling, sold more than a color TV. According to the staff Budweiser appliance introduced by the previous law, "51" section are color TV sales play a leading role. This year's "51" section, air conditioners, refrigerators, electric fans and other cooling appliances suddenly break the convention, ahead of sales, while sales of color TV is relegated to the second. In other appliance stores, reporters got the same message. Budweiser electrical work told the reporter that most of the day Budweiser appliances sold more than 200 air conditioners, but fortunately the company in advance an ample supply of the goods and ensure the smooth flow of goods.
This year's air conditioners, refrigerators, electric fans and other refrigeration appliances such fanaticism sales, the industry made a comprehensive analysis. On the one hand, because of the arbitrary increase in purchase of TV, directed at reducing consumer holiday buying color TV, and to promote sales of color TV season is no longer as obvious as before; other hand, the industry believes that the "cold appliances" hot and Climate change has important links. Climate change faster this year, people have not had time to enjoy the pleasant spring, they unwittingly entered the summer heat. Have to heat the cooling, thus, they Shing Chuen air conditioning, refrigerators, electric fans and other "cold appliances" of selling.
Air conditioning fan challenge
The appliance stores
reporter found a great new fans and air conditioning showdown of power. In the home appliance stores, the variety of styles, models and sizes of electric fans and air conditioning into two sub-world situation. According to the staff of shopping centers, designed for different groups to attract fans of different types of customers. Some of the unique appearance popular with young fans the favor of customers. Cartoon of the small fan to become the first choice for some parents. According to sources, the fans this year, manufacturers in product design and development, under a lot of effort, will supply an ample supply of early and wanted to "May 1" Golden Week with air conditioning and cup soup. Consumers have told reporters that he is definitely not a fan chart buy cheap. His home had air conditioning installed, but during the hot summer months, can easily move, directly and quickly to solve the problem of electric fans are also indispensable hot "cold appliances."
