subject: Old And New Channels Of Home Appliances Pk: Does The Advent Of Online Direct Marketing Era - [print this page] Different from traditional retail channels, Alibaba launched no charge, enterprise directly to consumers online B2C store, to the oppressed of the producers were able to bring much good news?
"Frog in troubled times," hope to use the Internet to buy a 628 yuan price of 1680 yuan of Skyworth mobile phone. The name of friends to participate in the ranking of goods Taobao phone from a dollar auction, "toad in troubled times" may not be able to buy this phone, as it has dozens of friends to participate in the bidding. However, reassured him that this is definitely not cheap goods, "goods" because it is directly from the Skyworth online sales. Since 11 May Alibaba Vision
Fabric
Taobao launched its B2C business in the following, Skyworth is the first test the water by.
The introduction of B2C business
Alibaba massive, most people concerned, Alibaba announced plans to invest 1 billion yuan to build a huge factory-line direct marketing, and not the middle of fees charged will be spending all the profits vacate and manufacturers. Accompanied with the appearance of this business is already good cooperation and Alibaba on the famous manufacturers:
Haier
,
Adidas
, Patriot, Li Ning, Giordano,
Apple
Computer
Asustek Computer, Mark Fairwhale. Under strong momentum in the publicity, the media called "the news came out, this new 'Amazon +' mode so that all the strong shock." And Alibaba are also investment, then altogether shouting "Challenge
States United States
"This kind of ambition to make people concerned.
Enterprises hi
Bright pages, the size of a moderate image, top of the page lists a variety of auction items, "from 1 per" message appears very attractive. Middle of the page location is displayed merchandise, pictures, accompanied by just one or two lines of text, simple and clear. This is a typical online shop page. Top auction items, in order to attract popular. There is no passion salesperson, but there are stores provocative text placed in the most eye-catching Office: "Complimentary gift, multiple offers."
Skyworth
Here is the flagship store in Taobao. As a factory direct sales, web page clearly shows all over the sale by the Skyworth departments in service delivery are completed by the local offices. As "chaotic toad," this buyer, is to be a lower price than the direct sales stores and the same service that attracted them. "Sales are quite good, many customers come to ask." Skyworth, said the officer.
Skyworth
addition, the mall where there Taobao
TCL
, The majority of home appliances brand Haier products, from flat
TV
To Guiji
Air conditioning
Ranging. "Haier is selling every day, more than 10 single commodity." Taobao, general manager of Sun Tongyu introduction, "is better overall sales."
The big addition to these well-known national brand, the more countries are unable to enter the United States, Suning, and other home appliance chain Wal-Mart or the mall's second and third tier companies, they try to direct consumers through the network of such channels. A common feature of all these brands is that the price of its online store to sell substantially lower than market price.
This low price is not the manufacturers to "flesh", but because the Internet reduces the cost direct sales model. According to TCL, a sales personnel, typically goods to all over the home appliance chain stores, the cost per product will increase by 10%, the main link in the admission fee, etc.. Sales through the network does not require such costs. China Chamber of Commerce data show that total retail market in 2005, about 6.7 trillion yuan. According to conventional retail distribution 10% of total costs, companies spent nearly 670 billion yuan in circulation. Hisense who asked not to be named senior
Table
Said. If consumers can buy goods directly from manufacturers, manufacturers can save 15% or more of the expenses. Online direct marketing, so that businesses and consumers to see hope.
Difficulties enterprises
"Raw materials up badly, the pressure is great enterprises." Glanz Yuyao Chang, vice president of the "Business Weekly" said, "It's not much room for further price competition, and increase profits and reduce costs, or business two subjects, companies need to find ways from here.
