subject: Why mix SEO and PPC [print this page] Why mix SEO and PPC Why mix SEO and PPC
An online campaign can't be a huge success in isolation. As with most forms of marketing, internet marketing requires approaches from a few different angles for really impressive successes. One of the ways you can mix things up with your online campaign is to mix your SEO with PPC.
There are a few reasons to mix various search marketing campaigns with search engine optimisation. SEO often benefits from a little marketing boost, especially in the first few months. Equally, the effects of marketing can last for longer if they are supported through regular appearances in organic search results built through SEO.
Even so, many businesses don't mix their SEO and pay per click campaigns. This can be a mistake, because each form of internet marketing is limited in its own way.
Search engine optimisation: harder to sell One of the things that surprises many businesses is how often SEO isn't about selling the business. Unlike just about every other form of marketing, optimisation is a game of patience and subtlety. This can be great if your online plan is for the long term. If you're after a swift boost in traffic, or even worse, if you're requiring a quick increase in sales, optimisation can be a frustrating process.
Pay per click: harder to build On the other side of things, pay per click advertising can be incredibly useful when you're after a predictable, measurable increase in your sales. The financial requirements are fairly clear, and the financial outcomes are fairly easy to predict. They are also quite limited.
Combining the two forms of marketing is a classic strategy, particularly when a business is first establishing its online reputation. You can talk to our consultants at Click Consult about your options when it comes to the various streams of online marketing.
