subject: Suning Appliance Bold Attempt To Incorporate The Decline Of Foreign Brands Nobility - Suning [print this page] 11 two weeks before the holiday, Hitachi China
TV Department to an unprecedented action to be taken to meet this fight every inch of the business: more than 800 from across the country
States United States Department stores in dismantle the withdrawal of prototype and promoters, moved most of its store next door Suning.
Hitachi announced that its TV products will only Suning Appliance and some department stores
Sell . This means that, following the Whirlpool air conditioners, water heaters and washing machines Electrolux after another decline in the foreign
Home Appliances Suning brand was incorporated.
Hitachi to expand TV services in China for years, but has not been among the ranks of first-line brand. Hitachi digital image (China) Co., Ltd. General Manager Xu Fang Haocheng recognition,
Financial To combat the crisis to promote its initiative to narrow channel layout to reduce costs. As with most home appliances brand, Hitachi after the channels cover leak: 12 markets nationwide represented by Suning appliance chain store model, supplemented by some department stores in 34 markets conducted by the local independent sales agent. Suning now is their best choice. "No matter the size of 900 stores, or its single-store profitability, Suning have a leading position in the industry." Hao said Ogata.
9 23, Suning further on this road. Whirlpool Corporation Chairman and CEO Jeff? Fettig flew to Nanjing, and Suning Zhang Jindong, chairman of the signing of memorandum of cooperation: in the next 5 years, Whirlpool, Suning's exclusive underwriting authority given to gradually expanded to " Whirlpool "all products under the brand. Whirlpool promised by the future introduction of China's Suning all the latest products in China the right to exclusive underwriting. 5 years, the two sides plan to the whole product line of Whirlpool to achieve 20 billion in sales volume.
Different from the States United States strong, Suning has always been a steady, introverted known. However, the upstream appliance maker in the intervention area, Suning has so far restrained its competitors. March 2008, Suning the first time the air-conditioning and water heater Whirlpool products in the bag, because the latter took over the manufacture, sale and after-sales, equivalent to have a complete independent brands, such intrusions into the home appliance manufacturer base approach led to considerable controversy in the industry.
"Abroad, it is already very mature way." Suning Sun Weimin told the "Global Entrepreneurs", the exclusive sales of high margin, consumers do not suffer, but Whirlpool is also the winner in the chain of interest, should be supplied chain, the trend of future development. 18 months after the operation, "exclusive" effect looks pretty good. Whirlpool general manager Zhong of China on the "Global Entrepreneur" declared Whirlpool air conditioner market share in China is already a second-tier foreign investment (including joint ventures) air conditioner brands in the first place, at the national level have reached the top three column. Whirlpool
Water Heater Electric water heater brands in the joint venture has entered the top three.
In the memorandum before entering the implementation phase, Whirlpool's washing machines and other products is still beauty shop in the country. Zhong admitted that if the channels are completely relying solely on one party will lose control over the brand, "we would not need these people." He Liangshouyitan said. Zhong memories, and Suning Initially, different stores in Whirlpool's LOGO colors are inconsistent, when he presented to Su Ning, the other only unified Whirlpool's LOGO. After 18 months of cooperation, the two sides now have a fixed-exchange mechanism. Next, the two sides will cooperate as necessary, on their organizational structure appropriate adjustments, do not rule out the specialized institutions set up communication and coordination issues may be.
Zhongming work in P & G years, just a year ago to join Whirlpool. Whirlpool as a "recruit", he would like to see the positive side: Whirlpool, Suning value is under the full membership of the huge accumulation of customer data. These data record the customer's spending habits and preferences.
Li Yan, President Asia Pacific Whirlpool Whirlpool in the past has been the development will not smooth down to not close the market and consumers. Since Suning when in the face of the Chinese consumer marketing and after-sale
Service
Provide a more experience, it should cooperate with Suning, the R & D institutions such Whirlpool will have its uses, can be combined to provide the information Suning research design more Chinese people are used goods. "Who can create value, let who do." Zhong said.
