subject: Brand power LED lighting princes made war imminent [print this page] Brand power LED lighting princes made war imminent
If the end of the 2008 financial crisis, commercial lighting of the "golden years", so, LED commercial lighting products appear, letting people on the commercial lighting, looking forward to the next decade.
Into 2009, the NVC, Sidon, and other traditional business strategies according to step up distribution companies, compete with each other LED product development, according to town business enterprises competing show your business according to LED products, Lang Si, South China Sea, Lake and other business according to business LED commercial license is also actively squeezed into the market, the old business is facing new adjustment structure according to brand.
How many restless silence of 2009 contains
LED lighting industry in 2009 indeed marked by potholes, the media and academia at pen and ink, have favored Kerry, many cut into the LED active area of foreign brands. However, according to the field of LED business, enterprise and end-markets are relatively rational. Raymond lighting as Director of Sales Dingjian Bo said, has now entered the field of LED according to emerging business enterprises, export-oriented enterprises are more conservative old lighting business down, and await the development effort, mostly to put up their LED lighting products.
Raymond, gold jazz, old lighting was introduced this year, tentatively some LED products business license; Delta's LED products are mainly exported to Japan; O Ke Shi LED according to aspects of business grew very rapidly and Export main attack; Honeywell Erlang can begin to focus on development of LED lighting products, and cooperation with Wal-Mart reached its 35 stores in China, change of LED lighting.
Thus, LED business license in 2009, although somewhat quiet, but many enterprises have begun to look wanted to come, or wait and see the market, or test to explore, quiet restlessness implied by the enthusiasm and great energy.
If the end of the 2008 financial crisis, commercial lighting of the "golden years", so, LED commercial lighting products appear, letting people on the commercial lighting, looking forward to the next decade.
Into 2009, the NVC, Sidon, and other traditional business strategies according to step up distribution companies, compete with each other LED product development, according to town business enterprises competing show your business according to LED products, Lang Si, South China Sea, Lake and other business according to business LED commercial license is also actively squeezed into the market, the old business is facing new adjustment structure according to brand.
How many restless silence of 2009 contains
LED lighting industry in 2009 indeed marked by potholes, the media and academia at pen and ink, have favored Kerry, many cut into the LED active area of foreign brands. However, according to the field of LED business, enterprise and end-markets are relatively rational. Raymond lighting as Director of Sales Dingjian Bo said, has now entered the field of LED according to emerging business enterprises, export-oriented enterprises are more conservative old lighting business down, and await the development effort, mostly to put up their LED lighting products.
Raymond, gold jazz, old lighting was introduced this year, tentatively some LED products business license; Delta's LED products are mainly exported to Japan; O Ke Shi LED according to aspects of business grew very rapidly and Export main attack; Honeywell Erlang can begin to focus on development of LED lighting products, and cooperation with Wal-Mart reached its 35 stores in China, change of LED lighting.
Thus, LED business license in 2009, although somewhat quiet, but many enterprises have begun to look wanted to come, or wait and see the market, or test to explore, quiet restlessness implied by the enthusiasm and great energy.
"Brand war" or in the next round started
As the core LED patents in 2010, then gradually "unfrozen", LED chip prices will drop substantially, LED business according to the product cost will be greatly reduced. Meanwhile, the implementation of government energy policy, LED technology, so its LED products into the possibility to increase government procurement program. The new brand, export-oriented enterprises through this year, poised ready for next year's domestic market will be the LED business according to brand battleground. Lake lighting on the plan for the future set up 500 outlets in China to further enhance the brand's influence in the country.
Sales Director Raymond Ding Jianbo that: "any product to market is the first commercial after the civil, LED commercial lighting would naturally precede the development of LED home lighting up." Reporter visited the market that in 2009, is the explosive growth in LED decorative lights year, while the development of LED lighting outdoor decorative lighting will be transferred to indoor commercial lighting.
Looking at the domestic market, a war has been inevitable, LED commercial lighting, new brands, export brand in leveraging this brand wars will become the pattern of traditional domestic business according to new force.
