subject: Internet Of Things Worry: The Market "too Big" And "too Small" - Of Things, The [print this page] March 25, at the just-launched "Innovation in Guangdong," a series of activities, the Internet of things on the agenda by Guangdong Mobile. It is reported that Guangdong Mobile will start Energy , City, household, transportation, agriculture and animal husbandry, manufacturing, finance, retail and other areas of the eight objects together, vigorously develop power monitoring, bus services pass, ICT security, stocks, wireless POS, business card and other industrial applications.
A result, Guangdong has become China Mobile "The next one trillion information industry"?? Internet of things in the territory of another strategic location. If we M2M as China Mobile, the field early in the Internet of things to explore, to look at the current development of the provinces, its marketing could be considered as the early results.
According to internal statistics of China Mobile, through the use of two-dimensional code, RFID, LBS, GPS, GIS, M2M network and switching machine information and other data collection methods, the current total of 31 provincial-level mobile applications company launched Internet of things , the object covering agriculture, industry and many service industries. Already has the ability to complete business solutions, the total number of more than 20 kinds, including animal traceability, standardization of agricultural production testing, greenhouse monitoring, forest fire monitoring, base station monitoring, hazard monitoring systems, logistics, dispatch tracking, vehicle services through, and the Divine car stewards.
The same time, China Mobile in the support services and technical capacity has been raised. China Mobile has completed the current terminal and platform protocol standards WMMP-making, and built in Chongqing, the entire network supporting platform for M2M while the national level, there are five provinces of the M2M Mobile self supporting platform, and another 11 provinces The M2M supporting platform is under construction.
2010, according to China Mobile, networked property development plan, China Mobile will implement a platform (CM IT s China operation support platform for mobile Internet of things), four key elements (identification, location information, the trigger mechanism, private network), three key application (agriculture, industry, service industry) in the overall plan.
Industry prolong the product cycle threshold
, However, appears to Bank on the Internet of things to promote, which can not be hidden in many difficult China Mobile ignored, such as trade barriers high, long development cycle and the lack of benchmark products and so on. More importantly, the development of the current status of Internet of things, China Mobile first need to deal with the market "too big" and "too small" problem.
To Internet of Things can now type and number of trades involved in terms of its business services and terminal network is indeed a great demand; but if the industry dealt with a single application, the end user and revenue size is limited, then combined with programs to provide basically the need to "close" the industry itself, the establishment of general-purpose business model is very difficult, which increases in virtually China Mobile R & D costs and the burden of the development cycle.
To China Mobile's recent application of customs control system development, for example, China Mobile in road transport, into the customs, sea transport, customs, and other links in the deployment of a corresponding Terminal Equipment After a series of Customs also need to build internal applications, according to China Mobile's time-consuming and is expected to complete the product development cycle at least a year or so.
Electricity and transport is the key
Internet of things for business development in the capacity of the short board, China Mobile had to take "poor selling" of the emergency measures have been implemented in-depth industry promotion.
Internal data from China Mobile, China Mobile in the Internet of things in the field of business focuses on electricity and transport sectors, which account for the power industry, China Mobile, Internet of things 41.9% of the total business market, while the transport sector is accounted for 27.2%.
Example, in 2010, Wuxi move through the installation of GPS positioning system, vehicle location technology used financial vehicles escort work. Network control center to control the material each one installed on the vehicle running state sensing device, such as abnormal conditions, the center can help TD-S CDMA Network, turn off remote control vehicles, all-round lock, and then protect the safety of personnel and financial assets.
