subject: 2009 50% Of China's Luxury Goods Market System As A Gift - Luxury - Gifts & Crafts Industry [print this page] According to consulting firm Bain recently released report, the Chinese luxury goods market in 2009 increased by nearly 12%, reaching 9.6 billion U.S. dollars, accounting for 27.5% of global market share. The next 5 years, the Chinese luxury goods market will reach 14.6 billion U.S. dollars, accounting for the top global luxury spending.
Boston Consulting estimated that the Chinese market is more optimistic. March 27, held in Shanghai, "the second top brands Summit" on the release of the company research report is expected in 2015, the Chinese luxury consumption value will reach 248 billion yuan.
Collective global luxury brand equity shrink, some weathered old forced to begin layoffs of state, the Chinese luxury goods showed "the scenery here is fine," the scene, it is probably very happy to see luxury brands. However, expansion of domestic demand in China, the background, many experts call should be allowed to become rich potential of the Chinese residents will effectively release the huge consumption in the country, rather than the flow outside.
"50% of Chinese consumers of luxury goods is a gift"
"This is my life as a guide in the most spectacular scenes ever seen, the Chinese clean sweep of the United States Fifth Avenue, bought the most expensive of all the best things." CITIC Travel, a tour guide told the author that, during the Chinese New Year , thousands of Chinese tourists and forth in the most bustling Fifth Avenue in New York "cargo sweeping," Achievement of New York businessmen "Golden Week", dubbed by foreign media, Chinese New Year to the world's "red packets."
From Guangdong Qingyuan Mr. Zhao attended the shopping group, he said, his breath this time bought a 5 Vacheron Constantin watch, because "many customers recognize this." Luxury items such as Mr. Zhao Consumer groups not unusual, according to McKinsey survey data released in 2009, the Chinese luxury goods market, 50% of the spending is by the "gift needs" composition.
"The Japanese had been considered the most fanatic of consumer groups, and now has replaced the Chinese National People's Congress trends. They accept do not understand very well-known brands, and understand their own to consume them." United Kingdom "Economics person "I am afraid that this argument can not agree with the majority of Chinese luxury consumers. In their view, China has many people already have the capacity and consumer demand for luxury goods. For many people, luxury is the necessities of life. "People are increasingly seeking quality of life, also have begun to taste for luxury goods whether his identity. Unlike the past, mostly for show, to." Exclusive brand bag the very fact that the international line, said.
KPMG released a report, in the past two years, the Chinese luxury consumer brand familiarity increased, understanding of an average of more than 60 brands, Beijing and Shanghai, the number of consumer awareness of the brand were 70.5 and the 73.3, Guangzhou to 67.5. To the United States as "cargo sweeping" of Mr. Zhao, is the third time to the United States, "I and my wife not long ago shopping in Hong Kong, Guangdong to Hong Kong is very convenient though. We choose to go to the U.S. because by comparison, the U.S. price the most expensive benefit. This time we tour a lot of people inside the United States were visited several times, we still went to the car rental outlets
