subject: The Figure 8 Approach To Finding The Perfect Seo Agency [print this page] There will eventually come a time when every business considers in essential to contract the services of an SEO agency. Unfortunately, however, there are many SEO companies in the market some more capable then the rest.
How does a business determine which firm is the best suited for meeting their specific needs and ensuring the overall success of their SEO initiatives?
1. Verify the references of past clients: One of the very first things that potential consumer should ask SEO companies for is a list of verifiable client references. Any SEO worth their weight in salt will be more than happy to provide references.
2. Ask the SEO agency to prove themselves: For most established SEOs, proving that they are as experienced as they claim should be a relatively simple task.
3. Test their industry knowledge: It is essential that anyone tasked with finding an SEO firm maintain at least a minimum knowledge of search engine optimization. Businesses must remember that the main goal should be to hire an SEO that will carry the business through the lifetime of their SEO needs and not be limited to a single campaign.
4. Make sure that SEO is what the business really needs and not PPC or SMO: Coming to this determination will require a bit of research, it is important to understand the dissimilarities between the three. While each component can be linked to various marketing initiatives, a skillful SEO agency should make it a priority to establish strong organic search rankings.
5. How much weight is placed on link building: SEO companies do not routinely include link building in the SEO packages, however, they should remain open to the idea and be capable of providing direction when needed.
6. Pay attention to the reporting techniques of the company: An SEO agency should assume accountability, and be able to prove this accountability in detailed reports made available upon request.
7. Develop an ongoing maintenance plan: Given the constantly changing competencies of SEO principles, it is imperative that an SEO firm perform routine updates and site monitoring on a consistent basis.
8. Have clearly defined terms of service: The most crucial component of an SEO agency / client relationship is to have a clearly established contract. Not only does this prevent potential pitfalls and discrepancies, it also helps to ensure that each party is aware of what is expected of them and the best reproach should problems arise.
