subject: Sales Of Water Purifiers Water Purifiers On The Home Appliances Store Sales Approach - Water [print this page] < BR> today we talk about, < BR> today we talk about,
Water purifier
Another major front sales channels: The water purifier home appliance stores sell it.
1, water purifier sales of home appliances store brand choice, quantity selection, address selection
Into the appliance store on the why, I will not be described, the main author and friends today to talk about how to better use of home appliances store sales in this current climate has become terminal, bigger sales of our water purifiers.
According to my understanding, the national level,
Suning
, Gome is a two giants, but in some places, there are many strong regional appliance stores, strong pressure, but sometimes outside multinationals Long ah, so I suggested that when choosing home appliances stores, do a little market research, the most simple way is to look at, water purification products (about competitors is the most direct and most effective method) in which more than to go home appliance stores, as survey data acquisition, thinking of ways to please your friends .
Well, after the first step, we probably have points in mind, and the co-sale terminals, and which, but, dear friends, we all entered into it, or part?
This problem, neither you have the final say, not my final say, consumers have the final say. Measured by a number of ways we see we are living in cities, water purifier, about the number of market capacity, and then look at the current situation as we do about how many sales? (According to their water purifier brand image, product advantages, the operation program, etc.), and finally, think about what our goal? our
Service
How kind of ability? (To make money first, or the ad first, or other), so basically, we can determine our water purifiers need to enter the number of the appliance stores.
Third step, turn on the location of the home appliance stores, I recommend my friends the best aspects from two to pondering:
1, appliance stores its own advantages.
Case of Nanjing, Nanjing Xinjiekou Suning, Gome, Five Star stores and other home appliances, not only services in Nanjing
City of consumers, the basic are covered for one hour around the metropolitan area of Nanjing consumers; and Nanjing Hexi of Suning, Gome stores, the main target, Hexi Olympic Sports Center Area and near the high-end real estate, this as a warning, we can calculate what their own choice of home appliance stores, which is close to type? which is the type of radiation? so basic can basically determine which appliance stores should have as its focus the promotion end up.
2, target consumer culture and habits.
Or in case of Nanjing, as the city's Area of consumers generally like to browse around Xinjiekou-sale terminals, and Suning, Gome, five-star and so there is 2-3 in the Xinjiekou stores in the city The other parts several stores, this time, we can also have a choice, and is consistent with the consumer's culture, consumer habits, where there are consumers, where there is on us.
II negotiations appliance stores
To what mountains, what songs, we need to comply with the rules of home appliance stores.
On the point deduction, it is recommended you into the water purifier
Drinking
System, as far as possible point deduction on low, provincial out, give separate ways god burn incense, to get a superior work environment more than anything else, it involves the support of so many issues store.
On account of, nothing to say, and act according to rules as much as possible due to the money, this is also the process of negotiation needs to lay the foundation.
As for the charge
Small appliances
Electrical key or life, we should know very well how to do, and these so-called rule, or not say to stop.
Third, the choice of store location, booth image planning
Like real estate, first location, second location, location and location, as water purifier sales booth at the appliance store's location is also crucial.
Give a small example, I have time and friends went to the Confucius Temple in Nanjing to play, just a little hungry stomach, the second door is selling snacks, ask the circumstances, and through the staff's meal live in vain, consumer the conclusion is: bad taste, high price. In fact, the Confucius Temple which there are many business snacks, I knew that, but still pay, and what also, consumer inertia Shiran!
Store location, basically marked prices (particularly important in the negotiation process), but, sometimes, we can Amoy to the treasure, as long as a week to spend time tracking consumers footprint on it.
I have observed a certain brand of water purifier booth, actually divided into two, one in the corner behind a pillar, private think so, it might as well not get it.
Well, whether or not to secure a good position, we will have to be as important as the work of others, Booth Images.
Seen a lot of water purifier brand image planning, also participated in many stores the image of the booth planning, I think we should focus on the following four principles.
1, taste of. Consistent with brand positioning
2, comfort. Meet the eyes of consumers rule (from far to near, or from top to bottom, or from the inside to the outside, or from person to object ? , color, lighting, sound, layout...)
3, vivid.
2:00 simple mention above, because the author's aesthetic is rather poor, often friends attacked, we can hold their own, but, vivid indeed must be emphasized. The author of a number of dealer friends to do at this point very well, also received a lot of money in return. How, then, water purifier sales to show a lively up?
A) image. Atmosphere of the image rendering of life (water purifier is the essence of what: I personally believe is a fashionable way of life), technical pictures, text, few but as far as possible.
B) animation. In fact, we should have a lot of video on the water purifier market information, why can not audio-visual means to show it? Computer
Mobile
, TV and so on line.
C) scene. Simulated scenes of life, so that consumers drink straight water, Imagine a new life, do not rely on a mouth, several single-page to solve the problem.
4, reasonable. The spatial layout, to meet consumer observation, consultation, negotiation and signing, and meet a number of consumers, many consumers were evacuated to focus more.
4, home appliances stores in promotions
1, import, checkout two captured, booth, promotion aisle display, mobile recruitment of three pronged.
Author's dealer friends, usually in the store's http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg
