subject: "appliances To The Countryside" Shuffling Effect On The Rural Market - Bringing Home [print this page] For " For "
Home Appliances
Going down "message, especially the grassroots farmers who very much welcome. Primary reflect: inexpensive high-quality" home appliances to the countryside "necessary reshuffling of rural household appliances market effect, while the peasants are the direct beneficiaries.
Data show that China has more than 800 million rural population, more than 210 million households, rural households accounted for 67.6% of the total households in China, is China's biggest
Consumption
Groups. According to the Chinese
Home Appliances
Association forecasts that by 2008, the National 3, 4 home market
Capacitance
Will amount to more than 2300 billion yuan. Indeed, relative to the urban market, rural household appliances market has great potential.
Primary reflected: In the current difficult for peasants to increase income, urban-rural differences in the larger situation, the financial subsidy policies to support "home appliances to the countryside" to activate the rural consumer is required to solve the objective of expanding domestic demand. Meanwhile, farmers buy
Buyer
Power to give financial subsidies, is an important measure to support and benefit agriculture, is one of the focus from financial capital to support
Investment
Export expansion to the consumption of a major fiscal policy innovations.
Rapid income growth in recent years, peasant, urban residents per capita net income of more than 1994, when the level of popular household appliances, the aspirations of farmers to purchase household appliances very strong market potential. At the same time, "; home appliances to the countryside" initiative can also
Digestion
Entrepreneur
Excess power capacity. At present, China is the world's largest producer and exporter of home appliances, home appliance production in recent years, about half of the year need to export to digest, home appliances have become an important source of trade surplus, the resulting frequent trade friction. Primary report: implementation of the "bringing home appliances", can transfer the export capabilities, reduce the trade surplus and trade frictions, but also digested appliance industry excess capacity, reversing the general downward trend of corporate efficiency. Compared with the simple control of exports, which is consistent with principles of market economy is conducive to enterprise development, employment and more conducive to building a harmonious society.
In welcoming "home appliances to the countryside", while the peasants can not avoid some of their concerns and worries. Household appliances and maintenance of quality
Service
Problems in rural areas
Consumer Rights
Difficulties. Over the past number of household electrical appliance enterprises in rural market can not provide effective services to farmers hurt consumer confidence. Farmers are now looking forward to genuine home appliances to the countryside, both to provide them with reliable, quality assurance, cost-effective products, but also provide the flow to meet their needs and after-sales service.
"Before more rural-name appliances, no guarantee of quality, service not good, these 'rural areas' appliances work?" Many friends of farmers skeptical. I heard they enjoy government subsidies, "rural areas" most important feature is the low cost household appliances and have a price ceiling in the sale. After many successful enterprises are selected checks at each level of the enterprise. With the normal sales of home appliances in the city compared to rural areas may function not as fancy appliances, but the product quality and after-sales service are the same. In addition, the "home appliances to the countryside" campaign to the company's service levels are raised higher demands require enterprises to set up "24-hour call center," and can resolve within 5 days Product failure.
Are friends of farmers told reporters, as
TV
,
Refrigerator
These appliances can afford their basic, but very difficult to use them as much electricity, high electricity tariffs. Appliances "countryside", but more to "used Huan." For larger power consumption
TV
, Refrigerators (freezers), the many farmers even afford to buy even before the calculation is also an economic loss.
Reflect the grassroots: financial subsidies, "home appliances to the countryside", subsidies are pure consumer products, the output and income of the farmers do not benefit. If the subsidy benefits only temporarily stimulate farmers to buy those appliances, but in the end not be left idle at home, would not a bigger waste of social resources? Primary recommendation, therefore, in the subsidies, "rural areas", while household appliances, can be considered to provide adequate electricity subsidies for farmers, electricity has fallen, farmers can afford, you will naturally have more people to buy appliances. Not only the farmers can afford to buy friends, but also so that they used?
