subject: How to maximize your own customer base by 50%! [print this page] How to maximize your own customer base by 50%!
Having been the actual pleased founder of a club restaurant for upwards of fifteen yrs in the Canary Islands, in Lanzarote precisely, I'll share with you each of my marketing experience.
Within my childhood I properly keep in mind a small Italian pizzeria that simply opened its doors several minutes to the house of my families.
Like a young adult, I used to be of course appeal to for this growing market of that easy-meals along with other cheap shops, which may have principally contributed to my coming terrible ways of eating. I keep in mind properly this tiny pizzeria run by 2 Italian brothers who're established within our community, which was presently crowded along with other pizzeria and business of the identical kind.
That quick achievement for this pizzeria intrigued me and that i turned out to be a devoted customer of this business to pierce their own techniques and especially to fulfill my personal taste for this sort of foods.
In reality, the key seemed to be very easy and extremely basic; it was based upon about three main elements in marketing: The food was previously remarkable and all of the clients were definitely comfortable with a little starter while having a pizza indoors or to take home.
The 2nd element was basically the high quality of the pizza and their particular massive dimension; I clearly also remember the stupid's bets along with my teenager friends: anyone that manages to consume a pair of entire pizzas at this restaurant will be invited by all the other! Back then I was initially quite athletic, relatively skinny and got a huge desire for food, but I never been able to gain that gamble. (I admit the fact that I have tried out a couple of times however in vain).
The 3rd point seemed to be a touch psychological, having already a glass or two for a gift and also a massive pizza for a similar cost as other restaurant (getting a pizza nearly double) it is a fact that you don't expect to get Additional freebies. Actually at each table the 2 brothers while paying the bill came up to personally offer a flower to all women and damsels, properly covered on its transparent paper (like in a flower store). So we can summarize in 3 words those vital promoting ideas: the cozy greetings, the superior quality and always provide more than the client will hope.
This adventure is practically 20 yrs old, however all of the concepts remain similar to your triumph in different business. These days we might increase client devotion by using a tiny piece of modern technology unknown twenty years ago: the cellular phone... Here's the easy concept of choosing this cellular phone that almost every person own presently to keep and do promotions to your customers.
With the situation of our pizza it will be as elementary as to request all customers to fill up a minimal form asking for their own cell phone number and to send all of them a sms personal message to give them a low cost code, a totally free pizzas or additional present. The benefits of the mobile phone is that it may possibly, as soon as created your record, send sales very quickly. As an example, it's 10:00 A.M; I pick the time of day having much less prospects and deliver a message to all my consumers by providing them a wine bottle for lunch time today. Specifically simply at this point once you begin to fell hunger and question oneself: where exactly is likely to be lunch time at noon!
That is a way to increase and keep above 50% existing consumers in all eating places or hotels.
