subject: The IT Industry's Best Tool for Sales [print this page] The IT Industry's Best Tool for Sales The IT Industry's Best Tool for Sales
Want to expand your market share? Do you want to meet new customers? Or do you just have this great product and you want to make more people aware of it? Well, now's the time for you to try something new. Well, it's not exactly new. It's been around for several years already, it's just that the IT industry is only discovering its usefulness just now. And no, it's not telemarketing. That's so yesterday. What I'm saying is altogether another different tactic: buying qualified leads, also called as pay per lead.
Pay per lead is a very useful strategy for lead generation, since this enables many businesses to get leads for their needs. In the first place, telemarketing is no longer as effective as it used to be. There are so many problem with it that it's no longer a goo d idea to fully rely on it. Buying qualified leads is a better option. When you just buy leads, you just pay for what you get, not the entire campaign that is needed to generate it. Buying B2B leads is very easy to obtain using this method.
B2B sales leads are also an interesting strategy to use when one needs to get results fast. Unlike the normally lengthy period that telemarketing needs to get the job done, a pay per lead only takes a few days, even hours, before results are provided. That's how fast it can get. In addition, there's the simplicity of this whole set up. You only have to pick one supplier to buy leads from, tell them what is your target market, and then wait for them to produce your B2B sales leads. It's that easy.
In addition, you get to spend relatively less on pay per leads compared to telemarketing. Sure, the price for each lead may be expensive but that doesn't mean that you have spent too much. In fact, if you consider the value of the sales leads you obtain, then you are actually at a bargain. The money you gain from a closed deal is more than enough to cover the cost of buying the lead in the first place. You could then use the extra earnings to improve your business or use it to buy more leads. It's all the more beneficial for you and your IT firm. Besides, research has already shown that most buyers of B2B sales leads are actually sales-oriented people. They can make that successful call, but they just don't have the necessary skills to make a good prospecting call.
Quality is also not a problem with this set-up, since you get only the best leads your providers can offer. It can only be that, since lead providers need to be careful lest they end up at a loss. With the payment set up as a per-lead basis, you have the control over the payment of the leads. You can easily refuse payment if the leads you get are bad ones. Providers don't want that, so they will go through great lengths just to make sure you get the right ones. And just in case you do get those bad leads (it was unintentional and it was no fault of yours), then they will just replace it with good ones, free of charge, of course.
Now that you know just what you can gain using this radical tactic in lead generation, perhaps it's time for you to think about what you have to do. B2B sales leads are good for your business, they are meant to keep you going. It also helps you open up to new markets, and provide you with the information you'll need to make that successful sale.
