subject: Marketing Psychology 101 – Tried and True Methods For Success [print this page] Marketing Psychology 101 Tried and True Methods For Success
Many people have started businesses over the years but never received the proper training to succeed. Does this sound like anyone you know?
Unfortunately, that's the reason why any business has its moments.
The key to any successful business is that the successful people have learned how to survive.
Successful business entrepreneurs are able provide valuable content for future customers. They figure out how their product or service is going to benefit them before they buy it so that they are qualified customers before they view your site.
Today's online world shows that the most successful multi-level marketers use this concept, to grow their businesses while helping their associates to do the same.
Attraction Marketing is not a new concept but is the new way of thinking in advertising and marketing. In the past advertisers and marketers had used this concept with commercials and newspaper ads, a costly proposition.
With the internet anyone can attract their niche market of customers using several unique tools, online.
The mindset of an attraction marketer acquires customers after enlightening them with valuable information about the product or service they are providing.
Each individual has their own way of producing results using this concept. Would you rather chase after customers one at a time or have five or ten customers a day opt in to your site?
While marketing deals with finding the right set of customers and targeting them, reverse marketing tends to deal with strategies that would make the customer find the right company offering the product or service they need.
An example of reverse marketing would be a company that sells software, and adds value to their web site by offering an e-book or white paper about subjects that potential customers are searching for on search engines.
Posting helpful answers on the newsgroup message boards, tell prospects I'm here, and I
can help.
Customers who are searching the topic can find an "expert" who first demonstrates their knowledge on a topic with helpful information. Of course, there's also the links that can point to your site.
The bonus that reverse marketing brings, is the attraction of very high quality customers who are ready to buy.
They can see you are knowledgeable and helpful about a product they wish to buy.
Reviews that are unbiased can link to your website and provide additional information.
When you provide useful content where people will find it when they are researching a product, they'll respond to you much better.
A big fan of reverse marketing, I'm armed with the all information I'll ever need.
