subject: Why Do Local Enterprises To Promote Academic - Medicine - Pharmaceutical Industry [print this page] Limited thin-Hui Jen, director of marketing, said in an interview, he unequivocally showed the three viewpoints: "China's domestic pharmaceutical companies to develop, and only through innovation. New drugs must go the way of academic promotion. Local enterprises engage in academic promotion, the most difficult part of the implementation. "
"free lunch" would end
We all know, China's domestic generic pharmaceutical companies is mainly over, and a have to face the fact that generic marketing terminal in the hospital, the doctors returned to the interests of individual enterprises is not the means used, It is quite universal. Performance in the market is the company or its agents in the hospital terminal grappling desperately to see who can give hospitals and doctors to provide more benefits. Rounds of vicious competition led to more modest profits, innovation is also getting worse, the ability to withstand market risks more and more weak. With the national anti-commercial bribery, pharmaceutical production and circulation order of events in depth and changes in market conditions, many companies find it difficult to maintain operating conditions, but can not see the future direction of development.
Thin-hui told reporters, in this simple disorderly competition, many local companies ignored a very important point is that their competition is enjoying a "free lunch" based on the expanded. Generally, doctors prescribe to patients when it should from the safe, effective and economical point of view fully into account, but in fact, for various reasons, some doctors prescription, is safe, effective and personal perspective of the interests of consideration. For personal gain, regardless of drug safety, effective, and even disregard for human life is a very small number of doctors, medicines are safe and effective is the bottom line of most doctors prescribe. In this context, the domestic generic drug companies give doctors no matter how many benefits, the product must be able to ensure the safe and effective. However, to prove safe and effective products, the majority of the academic enterprise and does not do much promotion, why doctors recognized it? The key reason is that its generic product before the original development of enterprises has been done, doctors have the full understanding and recognition of such products, follow-up of generic drugs, principles second to none, its safe and effective natural will not be much problem. For example, there is an international company to prepare the introduction of a diabetes drug, the drug has passed since the patent period, scores of domestic enterprises to apply the generic production of this product, but then for various reasons, abandoned the products of the multinational into China, while more than a dozen domestic companies, had agreed to give up local production and market the product, because there is no ability to do marketing, but also not willing to do for others "wedding gown."
However, the future of local businesses will continue to enjoy it very difficult to bring original academic research and business promotion of "free lunch" has. On the one hand, has been patented products has long been over-imitation of domestic enterprises; on the other hand, the extension of the drug innovation cycles and increased costs, many multinational companies are also eyeing the generic drug "cake", local companies want to imitate Academic medicine take to promote the "ride" the difficulty will increase; In addition, compared with innovative products, generic drugs to lower profits, local businesses want greater development and promotion of innovative drugs to be independent.
