subject: Industry trends?? Digital package time has come - Digital Packaging, Printing - Printing industry [print this page] Industry trends?? Digital package time has come - Digital Packaging, Printing - Printing industry
Editor's Note: Digital package printing technology from available until now have been more than a decade, but until recently it was in the end-users and technology providers, driven forward with great strides. In today's market, the digital package printing has not been the impact of economic crisis, but also provides users with valuable profit opportunity. As technology advances, Ink jet The rise of printing and user demands increase, the short version of digital printing will enter a new development track.
Today Label Processors under the pressure of the huge market dealers have started from product to service transition, they can provide brand owners test a variety of affordable new packaging solutions, security tools, security, packaging flexibility, faster transfer version rate, less waste and shorter production cycles. This article will brief you on why the number of packages in the economic crisis, becoming the secret weapon printing corporate profits.
Own-brand growth We all know, good packaging is as important as good products, so Marketing Like to work with fashion, high-grade packing co-production plant, making their products in many competitors. Own brand in recent years the rapid growth in digital package printing the great strides forward and laid a solid foundation. Walk the streets in the United States, we can always see at the store shelves its own brand products. Private Label Manufacturers Association, according to ((PLMA) latest survey report shows that own-brand products have been in retail stores Sell Out of all the products accounted for 22% of the share. This means that in the U.S. supermarkets, pharmacies and supermarkets in every five products sold, there is an own brand.
According to the survey market research firm Mintel report, own brand Food The share of retail market share from the last century, at least since the early 90's up. Forecast issued in April this year the report, Mintel company said the economic crisis broke out in 2008 further accelerated the growth of free brand (private label growth rate of 9.3% growth in branded products 4.5%), and since branded sales in 2009 will continue to maintain the growth rate of 8.1% (growth rate of brand 2.6), and short-label manufacturers to bring more opportunities.
Market demand short-label Digital packaging and label will give the brand Management Persons, product developers and buyers from various quarters to bring unmatched flexibility. Brand managers hope to achieve through small-volume production test marketing, regional marketing and seasonal sales, and hope for the potential customers with personalized marketing information. Digital technology continues to mature means that these marketing companies do not have to carry out high-cost, mass production a long time. Some of them, Mr. output samples to test the market response, and then conduct targeted marketing. Professional buyer, the owner and contract packers typically require multiple short runs in order to minimize inventory. This is a private brand is very important, but also cost-effective an option. Now began to select digital packaging market are:
