subject: Cable Radio and Television major reform policies have been based on integration [print this page] Cable Radio and Television major reform policies have been based on integration
20, held in Beijing "2009 China Digital TV Industry Summit Forum", the State SARFT Science and Technology Secretary Wang Xiaojie, again, by the end of next year, "a provincial network" basis, as soon as possible, "a nationwide network of" the ultimate goal. She also disclosed that the departments concerned to achieve this goal is to conduct research and prepare programs.
Participants in the forum, said the reporter, the current broadcasting policy is based on system integration already have the key set up for broadcasting as soon as possible to explore the development of regulatory and business model, while closely " Video "Development. In this regard, Shenzhen Coship Electronic Co., Ltd., Yuan Ming's point of view is representative, he said:" The next generation Radio and TV Network (NGB) "to improve the availability of television, but never made the Internet is to television. Stressed operator inter-regional integration WANG Xiao Jie in the next generation wide network and broadcasting Digital Interpretation of policy, said: dispersion pattern of existing cable networks, there are thousands of network operators do not meet the digital and " Triple play "The development; while to realize the digital, we must first realize the scale of radio and television networks, intensification and industrialization. In this regard, the ultimate goal of SARFT, is the formation of a unified national cable network. Policy, SARFT will support the company's inter-provincial restructuring of the provincial network expansion; while encouraging cable operators through technical output, operational model output, developing new business, etc., for cross-regional integration.
In addition, Wang Xiaojie emphasized the completion of the digital broadcasting network, based on the way of reform, the role of operators must be converted from the traditional technical services into integrated information service provider. Also in the development of digital TV, Film and Television are speeding up the deployment of supporting policies; WANG Xiao Jie said: Administration of the frequency on the current national network planning has been completed, involving 2,474 transmitters across the country, plans before the end of this year opened more than 100 cities in the country Digital Terrestrial Television , Next year above the level in the country to the city open to all terrestrial digital TV. Existing network based on smooth transition "NGB's development is not repeated investment, this is the NGB's misunderstanding," said Wang Xiaojie, "the next generation of wide network of road map is updated in our network infrastructure, the completion of the existing two-way radio and television networks, digital transformation of the basis NGB business support platform to build. " It is worth noting that the digital transformation of radio and television system, the cost of carrying out high yield rate has not been a corresponding rise. In addition, the application process, there are two-way radio and television networks to use as a one-way, lack of content, platform, middleware, and other development issues. In this regard, with the chairman of Yuan Ming Chau E, said: focus on developing high-end customers by such means as the necessary funds to solve the problem. The triple play for the future, the state information of the Advisory Committee and executive deputy director Zhou Hongren said that based on digital technology, fiber technology and IP-based technology on the basis of three "triple play" should not be simply carried out on the same network for voice, video, and other business issues, but must focus more on the industry chain Cooperation ; This is most likely redraw the map of information industry, the strength of the parties to be redrawn. NGB is not to give up the video edge Ministry of Industry and Telecommunications Research Institute Deputy Chief Engineer, said Chen Jinqiao: The advantages of radio and television content, and some terminals, you must keep at them. In response, the industry also pointed out that in exchange, no matter how the cable network transformation, from the end-user experience on, or should focus on the "video" for services, "Television made the Internet can not." 90% of NGB future resources will be used to transmit video.
Therefore, the industrial chain, including the media, set-top boxes, cable operators and so on must be jointly developed, the success of the "video", based on the development of interactive television, financial services and value-added services such as TV shopping and stack information.
