subject: Every Agent Wants To Get Noticed [print this page] Every Agent Wants To Get Noticed Every Agent Wants To Get Noticed
The key to getting noticed is simply building relationships! That's right, it's as simple as that! If you are an agent who simply does their job and leaves when it's over, they you most certainly won't get noticed. However, if you are the type of agent that's there the first day for move in, or simply leaves a gift behind; then you have left a lasting impression that will result in constant referrals.
So what's the best way to do this simple key thing? The most effective way to do the above is by quickly stopping by and bringing the client, or prospective client, a small personalized gift that can be left behind to remind them of who you are. The main point is for this gift to be personalized with your contact information. This doesn't necessarily mean you have to purchase the minimum of 300 letter openers (as cool as they are) with your logo painted on them. You can do this much more economically, creatively and with a lot more flexibility by creating your own tags or putting your business card with the gift. So start a campaign!. Use gifts that are small, inexpensive and something you can easily personalize by attaching a tag or business card. Another key point to this style of gift is to add a smart, witty tag line so the client actually remembers what they read.
How are you going to focus on gobbling up those expired listings? Search the MLS every morning to grab that listing that expired at 11:59pm last night. Be at their door hours after it has expired and represent them before anyone else get's the opportunity. For expired you want to bring an item that's not too pricy and you don't want to invest too much in someone that might close the door on you. But is definitely something to break the ice when you randomly show up on their doorstep. Something that catches their attention and/or entertains them.
Some agents have even gone online and started accounts with retailers who specialize in parties and gifts. No one says you have to treat each buyer or seller uniquely, you just have to show them care and sincerity. Most people are expecting their agent to be all about the sale. They would not ever expect for the agent to leave a little care behind. Remember, that your clients are making a decision that will affect them for a lifetime and they are actually letting you in on the pot.
Do the right thing! Treat others as you would like to be treated. Remember that your relationship with the client, creates other relationships that awaits your future!
