subject: GOOGLE ADWORDS FOR BEGINNERS [print this page] GOOGLE ADWORDS FOR BEGINNERS GOOGLE ADWORDS FOR BEGINNERS
A lot of online marketers use Adwords when they start out on their journey to teach themselves the skill of generating targeted visitors to their website. Of course there are plenty of strategies that you can adopt to successfully help you on your way to getting more visitors to your website, but if you are just starting out in the online marketing world, where should you even start? In order to not waste money and get drawn into a bottomless pit, take the time to read through this article which aims to provide you with a thorough grounding in some online marketing techniques.
Google is the internet's busiest and largest search engine. It started selling advertising slots on its search engine result pages, or SERPs as it is commonly referred to among industry professionals, from 2002. If you wonder how the system words, it is quite easy to understand. After you do a general search on the Google search engine, Google will display advertisements of advertisers along with the search results of your search. The advertisers pay for these ads, or bids' related to your keyword search. These ads are displayed adjacent to the search results, as well as at the top. This effectively allows anyone to have their website listed at the top of Google's search results.
It is not easy to clearly define the price of any one of these bids'. It is much like a piece of real estate. It largely depends on demand and supply of the info associated with the keyword. It is important to realize that Google Adwords is really a pay per click system, or PPC. If a visitor clicked on your ad, Google will charge your account the bid amount that you selected.
If you are wondering what type of ads you are allowed to write, Google sets specific guidelines to which their advertisers need to adhere to. The title should not exceed 25 characters, 35 characters for the first line's description, and 35 characters for the second description line. That amounts to 95 characters, including spaces. That is it! You only get 95 characters to show off you creative flair. Below this description, Google will usually display the website's address, which is the URL which will guide people to your website.
Your ad will instantly be available on the internet. The second you save and post your ad in the account panel, your ad will become active', and depending on the demand of the keywords selected, you will start seeing an increase to your site's traffic. It is entirely dependent the level of targeted traffic you want for your website which will determine the amount of keywords you can bid on. It is common sense that the more keywords you bid on, the more your ads wil be exposed to more search results. That will lead to more traffic, and ultimately more visitors to your site. Google's AdWords system allows you to create ad groups that can take up to 1000 keywords.
