subject: Boost Your On-line Sales With Long Tail Marketing [print this page] Years ago, after I initial heard the phrase 'Long Tail Marketing' I did a double take and puzzled what the heck the phrase was touching on? Little did I apprehend then how vital a factor it would play in the overall success of my online websites.
I 1st heard of Long Tail Marketing from Chris Knight who runs EzineArticles.com, an online article website which is ranked round the High 500 sites on the Internet. EzineArticles had also sent over 50 thousand distinctive visitors to my main web site therefore I knew any marketing information coming from Chris was the $64000 deal.
Unfortunately, after you run several sites on Web promoting you're constantly bombarded with online selling products, techniques and the newest selling fads... you become terribly cynical of the newest trends. I only half-heartily started testing Longer Keyword selling -- huge mistake -- for I immediately started seeing results with my online sales. Simply would like I had paid more attention to Chris's advice on Long Tail marketing and implemented it sooner in my overall selling strategy.
It's made all the distinction in the profitability of my websites. The reasons why are explained below, as well as a close description of Long-Tail Selling and the way you'll be able to use it to boost or increase your on-line sales.
Don't make my initial mistake, discover everything you can concerning Long Tail Selling and start using it in your own marketing.
What's Long Tail Promoting?
Long Tail Marketing refers to the technique or method of employing a long string of keywords when targeting prospective buyers. Instead of using/targeting one or two single keywords in your on-line selling - you employ a longer keyword phrase or a whole cluster of related keywords; thus the name, an extended tail or string of keywords.
Perhaps, the most effective method to explain this kind of selling is to use a straightforward example. Shall we say you have a travel business and you have an online web site associated along with your business. Instead of targeting the keyword 'vacations' which can be very competitive and very exhausting to put on the first page SERPs in the foremost search engines like Google, MSN, Yahoo... currently with Long Tail Marketing, instead of targeting the broader competitive keyword 'vacations', you target a longer, additional precise phrase: 'honeymoon vacation packages to Niagara Falls'.
Bear in mind that keywords are the precise words surfers kind into search engines to find what they're wanting for on the web. You'll be able to plainly see that the second keyword phrase is additional targeted than the final keyword 'vacations'.
Why Is Long Tail Selling So Effective?
There are many reasons why this sort of marketing is therefore effective. It has narrowed down and targeted exactly what the possible buyer is looking out for. It is exactly the merchandise or service that they intend to buy. It's only a matter of you selling it to them.
However more importantly, by using Long Tail Promoting, you have found the potential buyer at the exact time or stage once they are prepared to buy. You have found them at the proper moment in their buying process -- they have created up their minds to exactly what they want and are just wanting for a quality product or service to satisfy their needs. You satisfy their needs with a high quality product or service.
Lets observe an example from my very own marketing, I run a easy on-line laptop guide inside one among my sites. Instead of targeting the terribly competitive and unreachable general keyword 'laptops', I am going for a extended keyword phrase such as 'best gaming laptops'. And therefore the even more targeted 'Alienware Aurora m7700' -- someone looking out for the last keyword phrase a lot of than possible has already determined on what sort of gaming laptop they wish to buy. This last keyword phrase is abundant additional seemingly to convert into a sale.
How Do I Use Long Tail Promoting With My Website?
Keep in mind back to after you last bought something on-line, what keywords did you employ to search out it? If you've got an online business, you want to target the keyword phrases your customers would use to search out your product or service. You have got to seek out these keyword phrases and use them in your marketing.
Most professional marketers use some type of keyword software to analysis their keywords and keyword phrases. I take advantage of the terribly powerful Keyword Elite by Brad Callen and it quickly provides me all the keyword data I need to put my Long Tail Selling into place.
However this software is dear, thus another alternative would be to use such sites as Wordtracker or the one I prefer, it will tell you the way many searches are created every month for your chosen keyword phrase and give you some indication of your competition.
The real fantastic thing about using Long Tail keywords -- there is little or no competition for your keywords. You may find it easier to put on the primary page of the various search engine for your targeted phrase. If you are doing Pay-Per-Click advertising, you may save on costs by using Long Tail keywords. Plus, both your conversion rate and ROI will be higher.
Promoting Tip: Perpetually create a page on your web site for each Long Tail keyword phrase you target, place it in the title and the URL. Plus, if you write articles, place your keyword phrase in the title of your article and syndicate your articles round the net using sites like EzineArticles.com mentioned above.
Of course, all income results from Long Tail Marketing or any marketing technique will depend on your own effects and selling abilities. No one can guarantee sales but I hope you may offer Long Tail Promoting a go. It is simple, direct and effective.
