subject: What Car? Supermini Of The Year [print this page] Alfa Romeo launched the Mito in the UK in 2009, the Mito bought a new era to the supermini segment, Alfa Romeo hailed it as an alternative to mainstream competitors. The Mito revolutionised the supermini segment by introducing a host of new technology including Alfa Romeos dynamic control system (DNA) and the multi award winning MultiAir engine.
The little Alfa Romeo Mito also attained a 5 star Euro NCAP rating, making it one of the safest cars in its class and with its competitive pricing it was also one of the cheapest. What Car? Readers took into consideration the individuality of the Mito as well as its price, looks, technology and safety features to vote it Best Supermini of 2010.
Brand Communications Manager of Alfa Romeo UK, Damien Dally says: "For us to receive this award thanks to the excellent feedback What Car? has received about the MiTo from its readers, is fantastic. It truly affirms MiTo's place as a strong, viable and credible option for people looking for a sporty yet practical compact car.
The What Car? Award is the only award decided by car buyers, rather than motoring journalists or a panel of motoring experts. The Mito got an average reader rating of 4.6 out of a possible 5, which meant as well as topping the supermini category the Mito came third in the overall Best Car category. Consumer confidence in the manufacturer is growing as more and more people are deciding to buy used Alfa Romeo in Kent.
Readers of What Car? scored Alfa Romeo highly as a manufacturer as well, as a manufacturer it attained 4.3 out of a possible 5 to come fourth in a category of 30 manufacturers. The Mito was not alone in the Supermini category for the Fiat Group, it was joined by the Fiat 500 in second place and the Fiat Panda in third.
