One of the things that scared me the most in my network marketing business was to pick up the phone and call people. I used to get paralyzed when the time came to get to the phone. This had an adverse effect on my business. In order to cure me of this disease, I started researching on the subject to get an answer. And I got the answer from one of the leaders in the industry. I came to accept that my fear was because of the fact that I didn't know what to say or ask to the prospect.
I later learnt the 4 must-ask questions to your prospect that expresses interest in your network marketing business. And I share them with you now. Before we start, I would like to remind you that the objective behind asking these 4 questions is to know where your prospect is currently, where he/she wants to go and is he/she prepared to do it.
Question #1: What has you looking for a business opportunity now? You ask this question to know the Why'. As it's said, "If the why gets bigger, the how becomes easier". Will Smith, Hollywood Actor, once said, "If someone gets on a treadmill with me, either he gets off first or I die on the treadmill". Most successful people became successful because their why' was worth dying for.
Question #2: What are you currently doing? The answer to this question gives you a leeway into your prospects current strategy and problems. It's wisely said that if you want to take somebody to where you want him or her to go, you have to start with where they are and not where you are.
Question #3: What are your income goals? Imagine you approaching the bank to lend you money to start a McDonald's franchise. The first question they will ask you is your business plan. If you don't have one, they will tell you to make one and then come back. This 3rd question does exactly that. You are the bank who will be lending your time, effort and expertise to get the prospect going in the business. You might as well know what and who you are giving your valuable time to. If the prospect does not have any income goals, then tell him to think on it and schedule another call. If he still does not come up with one, then let him go. He doesn't deserve your time.
Question #4: Are you ready to take the next step? This is where the rubber meets the road. You separate the Serious' from the Curious' at this juncture. If he/she says, "I have to think", then ask them what exactly they want to think about. If the reasons are lousy, then let them go. They will not make it anyway in the business. Remember, you are looking for potential entrepreneurs, the doers - and not the try'ers.
If the prospect affirms positively then point them to the next step in your line of business. Either it's a website that you tell them to visit, or to an application form, or to a webinar or a conference call. Remember a very important point always say "Let's do this" and not "Do this". A leader always leads from the front.
John C. Maxwell puts it best, "A leader knows the way, goes the way and shows the way". Be a leader and lead from the front and not push from behind.
God bless.
John Bino
ParentsINCorporated
"Empowering people to increase their value to society"
