subject: Best Practices For Selecting A Domain Name, Half I [print this page] First impressions matter, especially in the planet of search engines and online selling, where competition is steep and information is plentiful. One in all the primary things you considered when conceptualizing your business was seemingly its name-which means one thing to you, the kind of business you were gap, or a reputation that may speak to your supposed audience. These same principles apply when determining your net address: your domain name.
Your domain name is your initial introduction to a brand new and expansive online audience. It's important not solely to decide on wisely, however conjointly to take measures to make positive the name you decide on remains exclusive to you and helps you capitalize on the massive opportunity available to you.
Whether or not you utilize a free web site builder to make your web site by yourself or you obtain the services of a web professional, the choice of your primary domain name will be up to you. Several times, you will get a free website domain name with these different services, like hosting or a site builder tool. Select the simplest deal through the outlet that works for your company and your budget, then begin determining your domain name.
Solidify Your Whole
Build your name congruent together with your company name and purpose. As an example, if your company is named "My Restaurant Solutions," you'll in all probability want MyRestaurantSolutions.com as your primary name. If you sell restaurant provides and chef's uniforms in this shop, you'll additionally contemplate another domain names that contain the words "chefs" "uniforms" and other connected terms. The name ought to accurately reflect the company name, product, services, location, etc.
Create it Simple for Customers to Find
Parallel to the branding concept, you may need to create positive that the domain name is brief and snappy. It ought to be simply and immediately recognizable to net surfers. If you've got a terribly long company name, you'll want to contemplate abbreviating the full name, perhaps using a shortened version or simply the initials, like nytimes.com (New York Times web site domain) or jnj.com (domain for Johnson & Johnson).
Prevent the Competition from Capitalizing on Your Success
Now that you've got the basic plan of selecting the domain name, you will wish to take under consideration all of the doable names that might be associated together with your company and buy those domain names in addition to your paid or free web site domain name. This will help any customer searching for your company specifically or those simply looking for your company type find you. There are some things to consider when developing your "long list" of domain names:
?Common misspellings for words in your company name
?Your tagline as a domain name
?Domain names similar to your first selection
?Names primarily based around services you provide or product you give
?Alternative extensions, such as domain.net or domain.biz
Don't worry regarding having multiple domain names all registered to your website. They can all be redirected to your main website.
Get Started
Develop a list of doable decisions, select your primary domain name and take into account getting alternates. Work with a internet professional or use a web site builder tool offered through a range of sources. Once you've got selected the domain name and created your web site, you are ready to compete within the new online arena.
