subject: Shopping For Domain Names For Your Business - Avoid These Seven Mistakes [print this page] If you wish to buy a new domain name for your business, you need to consider why you are shopping for the domain name. For a website promoting a real-world business you will need a brandable domain name i.e. a brief and catchy name, that is simple for your customers to remember. Most web users still kind in domain names by hand and they will hear your domain name on a radio ad or see it in an exceedingly printed advertisement, and sort it in from memory. Build it simple for them to get the spelling right and find you!
Here are seven mistakes you wish to avoid when you're registering a domain name for your business.
1. Register a website name that reflects your country if you business only services native visitors. It will most likely price a little more however a UK business ought to register a co.uk domain name, an Australian business a com.au etc. In contrast if yours is primarily an on-line business and you're targeting North Yankee guests than you're better off with a dot com domain name.
2. Avoid domain names that fail the "radio test". If you had to allow this domain name out to listeners on a radio show would they be ready to spell it properly? If you sell shoes as an example a web site referred to as shoesforall.com is preferable to say shoes-for-all.com or maybe worse shoes4all.com. Avoid names which are too long ladiesshoesinnottingham.co.uk. Also domain names with heaps of double letters - once more it makes hard for the visitor to remember the domain name - and yes net user do still type in domain names!).
3. Avoid settling for second best extensions. If your competitor already owns shoesforall.com - do not suppose you're sensible and obtain shoesforall.net. Most folks assume of dot com as the popular extension for a website - if you have the .internet or .org all you're doing is sending your guests to your rival's website.
4. Avoid using alternative folks's trademarks. This will get nasty and legal quick - simply because you offer discount running shoes in your store - does not meant that cheapnikeshoes.com is a great name - Nike may very preferably be most unhappy with you using their trademark. Just as a result of you do not recognize that a term is trademarked isn't an excuse either, consult a lawyer if you're unsure.
5. Thinking just one domain name can do. Domain names are low-cost, dot coms cost around $ten/year. If your SEO professional tells you that its sometimes better to own multiple domains together with the words you would like searchers to seek out you by - he or she is right. You might trade as TedsShop.com but if you truly sell second user designer hand bags then it might be value buying many additional domains which contain those words.
6. Take a look at domain name availability before you register your business name. Just as a result of the business name you trade underneath was out there in your country that is no reason that to assume that you may be able to register the matching domain name.
7. Avoid free domain names. Setting up a business takes a lot of cash - however don't be beguiled by offers of free domain names from hosting companies. These offers can build it laborious to move your website at a later date without paying excessive charges for your domain name or looking a heap of hassle. Continually register a domain name separately from your website hosting.
